The Mindset of Marketing Your Music
- Art doesn’t end at the edge of the canvas
- Business is creative
- This is only a test. See what happens.
- Restrictions will set you free
- Make mystery : make people wonder
- Creative communication
- Captain T
- “Marketing” just means being considerate
- It’s hard to get off stage
- Constantly ask what they really want
- Don’t try to sound big
- Considerate communication
- Touch as many of their senses as you can
- Life is like high school
- Get personal
- Always think how you can help someone
- Don’t be afraid to ask for favors
- Small gifts go a long way
- Persistence is polite
- Repeatedly follow-up to show you care
- Pedestals prevent friendships
- It’s just people inside the machine!
- How to get through the gates?
- Have someone work the inside of the industry
- Show success before asking for help
- Test marketing
- Get rejected, get filtered
- Be a competent novice, not an expert
- Rock stars have a boss?
- What it means to be resourceful
- You need to be profitable to last
- Get specific!
- Call the destination, and ask for directions
- Never wait
- Assume nobody is going to help you.
- The security of no security
- A good plan wins no matter what happens
- Was 10%, now 90%
- Extreme results = extreme actions
- DIY = Decide It Yourself
- Flip the stick
- Not happy with existing venues? Make a new one.
- When your music can’t speak for itself
- If you don’t say what you sound like, you won’t make any fans
- Make people curious in one sentence.
- Without a good reason, they won’t bother
- Don’t know how to describe your music?
- Describe your music like a non-musician
- Read about new music. Use the tricks that worked on you.
- Blah blah blah... What not to say
- Or you can not talk at all
- Hillbilly Flamenco
- Aim for the edges
- Well-rounded doesn’t cut
- If you target sharp enough, you will own your niche
- Proudly exclude some people
- Be an extreme version of yourself
- Imagine a play with a hundred actors on stage
- The most expensive vodka
- Doing the opposite of everyone is valuable.
- Selling music by solving a specific need
- Bad Targeting Example: progressive rocker targeting teenybopper
- Why you need a database
- Stay in close touch with hundreds of people
- Meet three new people every week
- Keep in touch
- Someone you know
- Put your fans to work
- Make your success a “we” or “us”. Include everyone.
- How to attend a conference
- Don’t be a mosquito
- Shining example: Rayko
- Shed your money taboos
- Valuable to others, or only you?
- Pricing philosophy
- Emphasize meaning over price
- Some people like to pay. Let them.
- The more they pay, the more they value it
- Are fans telling friends? If not, don’t promote.
- Don’t promote until people can take action
- Assume the basic sale, and go for quantity
- Piracy is not the problem
- And if only 1% of those people…
- Never have a limit on your income
- Use the internet, not just companies
- Photos of your audience on your website
- Promo bits, ready to copy
- Your interactive website
- Move to the big city
- Your dream has arrived. Just the details have changed.
- Are you at the starting line or finish line?
- Nobody knows the future — and it doesn’t matter!