Derek Sivers

Read about new music. Use the tricks that worked on you.

Go to a website that writes about new music.

You’ll read about, and see photos of, dozens of artists who you’ve never heard of before.

Out of that whole site, only one or two will really catch your attention.

Why? I don’t have the answer. Only you do. Ask yourself why a certain headline or photo or article caught your attention.

Was it something about the opening sentence? Was it a curious tidbit about the background of the singer? What was it exactly that intrigued you?

Analyze that. Use that. Adapt those techniques to try writing a headline or article about your music.