Proudly say what you’re not. “If you like Kanye West, you’ll hate us.” Then people who hate Kanye West will love that you said that, and give you a chance.
You can’t please everyone in this world. Recklessly exclude people.
Almost like you’re the doorman at an exclusive club that plays only your music. Maybe you wouldn’t allow anyone wearing a suit. Maybe you wouldn’t allow anyone without a suit!
But know who you are, and have the confidence that somewhere out there, there’s a little niche of people that would like your kind of music. They may only be 1% of the population. But 1% of the world is 65 million people!
Loudly leave out 99% of the world. When someone in your target 1% hears you excluding the part of the population they already feel alienated from, they’ll be drawn to you.
Write down a list of artists who you don’t like, and whose fans probably wouldn’t like you. Use that.