Derek Sivers

from the book “”:

Restrictions will set you free.

2008-04-29

Someone says, “Write me a piece of music. Anything. No restrictions. Go!”

You’re stumped. It’s the blank page syndrome.

Instead, someone says, “Write me a piece of music using only a flute, ukulele, and this toy piano. You can only use the notes D, E, and B. It has to start quiet, get louder, then end quietly. Go!”

Aha! Now that’s an inspiring challenge!

You can use this approach for business, too. If you’re feeling stuck with marketing, give yourself restrictions.

Whenever you’re feeling uninspired or unmotivated, use creative restrictions to set you free.

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