As teenagers, we learned the hard way that if you contact someone and they don’t reply, they’re just not into you. If you keep trying, you must be a total loser.
But in the business world, it’s the opposite. If you don’t keep trying, you’re a loser!
If someone doesn’t get back to you, it probably wasn’t intentional. Everyone is busy, and their situation has nothing to do with you.
Imagine two different scenarios:
- Someone doesn’t reply, so you get upset and decide they’re evil and clearly meant to insult you. You resent them for life, and speak poorly of them forever.
- Someone doesn’t reply, so you assume they must be swamped in work. You wait a week, and contact them again. If still no reply, you feel sympathy that they must be really overwhelmed. You wait a week, and try again. If still no reply, you try to reach them a different way.
Now, which one was rude, and which one was polite?