Derek Sivers

Stay in close touch with hundreds of people

2000-05-10

Every person you’ve ever met has the potential to help you.

If you keep in touch, and stay on their mind, there is a big chance an opportunity will come your way. But if you don’t keep in touch, that potential is almost gone. Out of touch, out of mind.

So you need to make a habit, a simple automatic system, to keep in touch without relying on your memory. Use your database to label everyone in a category like this:

Contact them just to say hello. Ask what’s new. Find out how things are going with them. See if you can help them in any way.

Don’t ask a favor unless you’ve already been in touch recently. It’s a little insulting to contact someone you haven’t talked with in a long time, just to ask a favor. This regular contact should be unselfish, sincerely caring how they are.

Most people are so bad at keeping in touch that they will really appreciate that you do. And if you make this a system, it’s really not hard to stay in close touch with hundreds or thousands of people.