Derek Sivers

Your website can be your best tool, if you make it communicate with your fans and potential fans, TWO-WAY.

Your website should get people involved, make them want to introduce themselves, ask questions, shout out.

YOUR WEBSITE SHOULD:

1. Get their email address! Interact! Make an easy fill-out form. (hint: try a fun question like “who are you?” or “do you know your own name?”)
2. Encourage them to buy your CD, constantly. It's a great way to start a relationship.
3. Show what's unique about you. Image, quirks, colors, moods.
4. Make the sound clips easy to get to, not buried under layers
5. Answer the obvious questions: who are you, what do you look like, let me hear the music
6. Acknowledge them! Have their pictures on your site. Answer their questions on your site. Show them they ARE a part of your life.

And make sure you have your own domain name.