Delegate or die: the self-employed trap.
2011-01-23
Most self-employed people get caught in the delegation trap.
You're so busy, doing everything yourself. You know you need help, but to find and train someone would take more time than you have! So you keep working harder, until you break.
Here's my little tale of how I broke into the delegation mindset:
In 2001, CD Baby was three years old. I had eight employees but I was still doing “everything else” myself. Working 7am to 10pm, seven days a week, everything still went through me.
Every five minutes, my employees had a question for me:
- “Derek, some guy wants to change the album art after it's already live on the site. What do I tell him?”
- “Derek, can we accept wire transfer as a form of payment?”
- “Derek, someone placed two orders today, and wants to know if we can ship them together as one, but refund him the shipping cost savings?”
It was hard to get anything done while answering questions all day. I felt like I might as well just show up to work and sit on a chair in the hallway, just answering employees' questions, full-time.
I hit my breaking point. I stopped going to the office and shut off my phone. Then I realized I was running from my problems instead of solving them. I had to fix this, or I'd be ruined.
After a long introspective night of thinking and writing, I got myself into the delegation mindset.
I had to make myself un-necessary to the running of my company.
The next day, as soon as I walked in the door, someone asked, “Derek, someone whose CDs we received yesterday has now changed his mind and wants his CDs shipped back. We've already done the work, but he's asking if we can refund his set-up fee since he was never live on the site.”
This time, instead of just answering the question, I called everyone together for a minute.
I repeated the situation and the question for everyone.
I answered the question, but more importantly, I explained the thought process and philosophy behind my answer.
“Yes refund his money in full. We'll take a little loss. It's important to always do whatever would make the customer happiest, as long as it's not outrageous. A little gesture like this goes a long way to him telling his friends we're a great company. Everyone always remember that helping musicians is our first goal, and profit is second. You have my full permission to use that guideline to make these decisions yourself in the future. Do what makes them happiest. Make sure everyone who deals with us leaves with a smile.”
I asked around to make sure everyone understood the answer.
I asked one person to start a manual, and write down the answer to this one situation, and write down the philosophy behind it.
Then everyone went back to work.
Ten minutes later, new question. Same process:
- Gather everybody around.
- Answer the question, and explain the philosophy.
- Make sure everyone understands the thought process.
- Ask one person to write it in the manual.
- Let them know they can decide this without me next time.
After two months of this, there were no more questions.
Then I showed someone how to do the last of the stuff that was still my job. As part of learning it, they had to document it in the manual, and show it to someone else, too. (Learn by teaching.)
Now I was totally un-necessary.
I started working at home - not going into the office at all.
I had even taught them my thought-process and philosophy about hiring new people. So our two newest employees were entirely found, interviewed, hired, and trained by them. They used that manual to make sure every new employee understood the philosophy and history, and knew how to make decisions for themselves.
I'd call in once a week to make sure everything was OK. It was. They didn't even have any questions for me.
Because my team was running the business, I was free to actually improve the business!
I moved to California, just to make it clear that the running of things was up to them.
I was still working 12-hour days, but now I was spending all my time on improvements, optimizations and innovations. To me, this was the fun stuff. This was play, not work.
While I was away, my company grew from $1M to $20M in four years.
There's a big difference between being self-employed and being a business owner.
Being self-employed feels like freedom until you realize that if you take time off, your business crumbles.
To be a true business owner, make sure you could leave for a year, and when you came back, your business would be doing better than when you left.
(If you're interested in this stuff, read a book called “E-Myth Revisited” by Michael Gerber.)
this is a great help to have read. i'm doing everything right now as i start things up, but this is exactly how i will embark on the delegation process as soon as possible - thanks for sharing your wise, wise words!
Derek ... oh never-mind, I found the guidance I needed in the manual.
Love,
LJ
Great advice. I gotta do this with my business partner!
Brilliant once again
This one's most overlooked by young entrepreneurs. Doesn't hurt to delegate.
It's great to know that you can train your employees to be trustworthy and self-sufficient. I've encountered many a boss who is such a control freak they could not accomplish this. Thanks for sharing.
Exactly! I have been thinking this same thing. Oh, I ran out of staples.
Brilliant - and timely! Thanks for sharing Derek!
Derek,
Great post as usual! Gerber's book changed the way I thought about being self-employed and your story underscores several great ideas he shared such as automating processes so that you don't have to be there and empowering employees to do their job without you. I think the hardest part of this is the mental leap necessary to trust your partners and employees to do the right thing when it comes to your "baby"; most entrepreneurs have an issue with control. I think that's why a lot of us work for ourselves, however at a certain point that attitude will harm your company more than help it. Anyway, keep the posts coming!
Anthony
Dear Derek:
I don't know who you are or why I rec'd your email. But, I think you need to read: Speaking from experience. It will be easy to read and have all your employees read this book. Plus you need to have Policies and proper training for your employees starting with Staff Status 0. (new person on your staff). Looks like you learned the hard way but there are still points missing and that above book will help greatly. It is full of sketches too.
Love,
Tyna
Great article, and for me, very timely! Delegation is really an art form and I hope to continue working on my skills.
Thank you again, Derek.
A very wise man told me once and I still hear it. "you have to trust somebody sometime". When you are up to your ears, need to delegate, but just can't stand the thought of not doing everything yourself. You must take the step.
"you have to trust somebody sometime".
"Speaking From Experience"
Derek--
As I've said before many times, you are an entrepreneur in the truest sense. If our country had more like you we wouldn't be in the mess we're in. Of course, we primarily only have the huge corporations, with their profit motive only. We need more creative entrepreneurs, with a people-first philosophy, to bust up their stranglehold. Perhaps this work of yours nowadays, will spawn a bit of that...All the best to you-RR
Key data point is the manual. My motto has always been "If you can't write it down, you don't understand it." Also keeps a handle on change control - you can't just start doing it a different way on a whim; needs to be socialized and made official.
Wow, really good stuff Derek and I agree, very vital.
In the case of leaving CD Baby permanently, did you make yourself too "unnecessary" or are these separate issues? ;)
No such thing as too unnecessary. Because the company didn't need me to operate, it made it very easy to leave the company when it was the right time for me. -- Derek
Thank you for taking the time to share your thoughts. It is very true. Hard to break out of the I gotta do it myself mode. Find good people you trust and trust them. Thanks again and keep it coming.
Teaching the philosophy behind decision making is such an insightful way to delegate. Hopefully this post can turn me into a free man soon!
Hey Derek, thanks for sharing!
Thank's dear Derek.
i have the same problem in my band
"Brownies" i 'm doing most of the things .i will take your advice and let you know
Luv
Darky
Completely agree with this. We've all been there - working the 14 hour days. Now I just need to get some employees!;) Seriously though 2011 is a big year for me & the business I've been working at, & things are building to a point where I will be taking on freelance staff, so I will definitely be taking this onboard. Thanks!
Ahhhh... delegation.
To anyone thinking of starting a business or going the "self-employment" route, don't underestimate how important Derek's advice really is.
I started my last "business" five years ago. I thought it was a business - but it wasn't.
What I had merely done was created endless responsibilities and headaches... a dozen jobs for myself where I was the center of the universe and always on, 24/7. Although I was making good money, I was miserable.
Now jump ahead five years... My new business is being developed from the ground up so that I can work *on* the business, not *in* it.
Thanks, Derek - a good reminder. Time to pull out that old highlighted copy of E-myth Revisited again...
-joe
Right on! Once a business is established, it is generally easy to run, and will continue to thrive if good ethics, morals, and systems are incorporated, which should be the supporting cast's responsibility, leaving the fun entrepreneurial growth engine type work to the founding leader. It's easier said than done, but ultimately you have to have faith in your team. I'm currently trying to take mine from $4M to the sky, and I'm 29 years old, so I really enjoy reading you're thoughts Derek. Thanks!
Thanks for this post Derek.
Wonderful post, Derek.
My delegation epiphany came 2 weeks before my 40th birthday. Until then I had mostly been either a freelance writer/researcher or the only full time employee of a roots music organization. The 1995 Folk Alliance Conference in Portland, OR was the 4th I had produced and I was involved in pretty much every decision except the showcase artist selection.
I remember distinctly setting up registration myself with Deb Winograd with the volunteers forming an audience to whom we were described what we were doing instead of them learning by doing.
Like you, I was answering dozens of volunteers questions one by one.
Then I got a migraine and had to take myself offline for 10 hours.
When I returned to the world, it had kept on spinning without me. The experienced volunteers and committee chairs made all the decisions and did everything that was needed without me.
That started me thinking. I realized the sign of the very best manager is that she or he works themselves out of any specific task and inspire and celebrate all the accomplishments of their employees.
This is great and universal advice, it applies for anyone managing an organization of any size, not just the self-employed. Making yourself unnecessary to the already trodden aspects of your business is paramount if you want to grow and move forward.
Inspiring post Derek! I am in the very early stages of starting the manual myself for Family Records, and our tiny staff. I have had the same experience with all the questions, and just recently had the breaking point there. Great to read about someone else going through that and taking great steps to handle it. Thanks!
I'm just about to hire my first VA (virtual assistant) for this very reason. I can totally see how if I continue doing everything myself, my business will ultimately fail and I'll just be completely burned out.
I can see that my business coaches are right. I need to be doing 2 things: getting clients and serving them. Well, and creating new products and services with which to serve. The innovating you're talking about, Derek.
Now that I've suddenly had a huge surge in new clients, in what is historically my slowest month, I'm close to living that burnout.
It's hard for me to let go of control of pieces of my business, but it's absolutely necessary.
I can't wait to be totally unnecessary to the running of my business!! And I'm on my way, thankfully.
Derek, thanks for writing about this. It's sooooooo important.
My Friend Derek:
Two things come to mind here:
Your person, in all respects, governed the point that you had gotten to. It was then that you had to discover the correct things to do to get out of the trap that you had created for yourself, so as to continue to do what you were so great at.
Second, the timing of everything had to be exactly correct. There were so many factors involved that had gotten you to where you were at that time. Such uncontrolable things, almost as important as the discovery as electricity, which in this case, using the web for marketing like it had never been used before by those who were there to use it. This time would never come again in history for the medium.
I read a short book, and I can't remember the name, but it had to do we the events that lead different great memorable people to where they got to. Never to be repeated again throughout the ages.
What makes your case so admirable is the fact that your personality, traits of character, even you upbringing and the core of you was what built such a great business. The quality of good in you was so great, that failure was impossible.
But the third thing was knowing when to take you chips off the table. It was almost a page out of the book of George Washington. When it came time to leave you had the wisdom to leave.
Now, as an old musician, you can't really get out of the game. You are the game and the game is you.
God bless you my friend!
Brad
A very nice post. Thanks for sharing the insight. It will be of great benefit in going forward with several of the projects I'm developing. Take care!
really nice. It actually motivated me.
Wow such a great post. I'm such a perfectionist and letting go and delegating can be hard especially when your own NECK is on the line. However, it's necessary and you are not successful if your own people underneath you are not successful and can think on their own.
Yeah. Getting over perfectionism is such a huge point I almost included it here, but decided it'll be a separate article some day. In short, my advice is to learn to say “Good enough.” Better it be done good-enough by someone else than perfect by yourself. -- Derek
Sounds a whole lot like the Tim Ferris book.
Working on getting my library business to that point so I can get back to only doing music. Getting very close.
love this! reminds me of what i try to do when i parent. a family, and a business, same same. i love our children,and want to raise them to be independent free thinking people, able to care for themselves and those around them. to work as a group, and what is best for the whole, however, to be an individual as well, thoughtful,able to think their way through a process. i keep explaining that i believe their ability to "think" and adapt, will help them find or keep jobs when others will not be able to, because they are capable. our eldest in university as a history honors students, making her way with research scholarships and academic scholarships is evident of this. she works hard, does many different jobs and is a journalist first and foremost. and a well published one at 20. our other 2 coming along behind her are making their way in their journey. to this end my question might also be why do employees need to ask so many questions? yes, as business owners and employers (or parents) we need to set a standard etc. however, what happened to initiative and have we enabled our children to become capable adults in the real world?
i think if we approach business as you have we would have happy, capable employees, who work hard, feel good about themselves, we would have increased productivity, and everyone would win. thanks as always derek
That is a wonderful philosophy, Thanks for the post!
This is note- worthy advise. I've seen people run their businesses in the ground because they micro- manage and can't/ won't delegate. I think delegation is a great way for a team to feel like they are stakeholders in the business. Thanks Derek!
Just what I needed to hear at the right moment
Great story! The great thing about this approach is that it gives your employees the freedom and space to grow.
The many years that I've been acquainted with you, this is by far, one of the most enjoyable blogs I've ever read about you!
It's of great appreciation that you shared with us an insight as to what made CdBaby what it is today.
It's more valuable than just the textbook dribble I read on other blogs. I enjoy it so much more when someone successful says "Look! These are actions I took to make things MOVE and require everyone to participate to help them to succeed and grow with me..."
This blog just confirms what we've been beginning to do here. Open our studio and involve more people to make things happen in the direction we want to go.
I'm looking forward to more blogs like this from you!
many thanks,
Larry and Michael Hinty
GP-101 & MadMouse Records Family
Hopetown House Studio
I love the book by Michael Gerber! Your story is definitely the perfect case study for it. Thanks for the amazing strategies for executing it.
More often, in an organization, the decision makers either do not want to explain the philosophy of a decision, have no time to make sure everybody understands it, or never document it for future reference. You've done all those...it's excellent!
Thanks for a great story Derek!
Am going through a tough time right now and this really helped. Great Post. Thanks!
Awesome words, Derek. That is why I started my biz for Indies--be their second-pair-of-hands to enable them to stay Indie and do more creating and less behind-the-scenes biz. However, it is hard for some to give up controlling every aspect of their career. Maybe that's why some burn out before others. They have to "trust". It sounds like you trusted your employees to carry on and get the work done.
Great points as usual Derek-- thanks for encouraging entrepreneurs everywhere.
Part of your message inspires a twist on the old phrase, "What gets measured, get's done," which is:
"What gets written down, gets done."
Thanks so much, and best wishes to you, Derek, Harry
This was timely because i am on re-think more, i wonder if you could share more, i have had more troubles from over estimating the person i was delegating the job to
maybe there is something
ingrained in the Indian work ethic that wants to be told what to do
assuming there is a cultural side to our different experiences - do you have any recommendations (reading or otherwise) that might help somebody who wants to delegate but finds that culturally people do not want responsibility- maybe i did not provide them with enough rewards to look to
Even though my singing career was pretty much felled by a diagnosis of Spasmodic Dysphonia over 3 years ago, I continue to glance every now and then at your wonderful, supportive emails. I have sent a gazillion people not only to CD Baby, but have told them how great your news flashes are. I happened to open this one up this morning, as my overwhelm around being self-employed is a constant issue for me. I'm going to get the book you recommended... but in my case, I am a working actress/singer (not as much the latter since the diagnosis, though I have managed to find a workaround re: the disorder based on my 3 decade career as a voice teacher. The disorder directly affects vocal cords, ,but I am now coaching others with the same disorder, the status of which is still "Incurable". My primary income comes from teaching acting and voice. I don't quite understand how the personal touch and care that my students and their parents seek from me can honestly be delegated. But I trust you... and will definitely read the book. Thanks for all these years of your genuine caring. I love hearing when people like you have fabulous successes based on the highest of ideals and goals. You make us all look better, Derek! THANKS FOR ALL YOU DO!
Bettina Devin
Thanks D you know i love you but...
-- Derek
For me the real issues at the center of delegating are CONTROL AND TRUST..In order to delegate i have to be willing to let go of MY perfectionism and MY way of doing things to some extent. Furthermore, the process of delegating requires close supervision or catastrophic $$$$ errors can easily occur. ie -days working on useless/wrong tasks. Independant thinkers like to think independently. They like to make their own mistakes but this is a tricky balance to strike . If i dont i am effectively discouraging team work, innovation, and a future they can get excited about. If I allow errors to go unchecked i could lose my arse. Your post implied in a overly simplistic view that if all would be a piece of cake. You were VERY fortunate Derek. It does not lessen your deservedness to say so. But even you lost control of your own business to others -I recall a recent post in which you explained a major rebellion, and deep betrayal that occured within your ranks.
Yep. In the end, I found the difference between delegation and abdication. But that's a different story.
D,

Wow, your getting quite a following here, almost 1 comment per minute
You would make Steve Pavlina proud, very good points.
I do not have any employees, but I am totally self-employed. Good to ponder this mindset on the possible future of my endeavors.
Be well,
R
Derek,
As always, your blogs hit the nail on the head. My business is not CD distribution but rather exotic niche bowed guitars (if you have heard "Black Swan", you have heard my instrument). Being the virtually the only guy in the world developing and building these, I find that delegation is a really steep climb and, in the end, my Achilles heel. I have arrived at a painful critical mass doing everything (marketing, web, cubicle diving,appointments, customer support and actually crafting these things). So recently, I have brought in some talented interns (all of whom want one of my instruments - which are pretty expensive). In this process, they are becoming experts at certain parts of the process process (and actually really cool to have around). I gave them the directive to actually become better than me at these processes. The goal is for me to become more freed up for more developments and, actually have more time to wrap up an album I owe a record label. Anyway, I will adopt your Motto "Delegate or die". Thanks!
My favorite was:"Hey Derek, This guy sent chocolate. How long do we leave him on the featured page"?
Chocolate only got you a favor, not a feature. -- Derek
So true !!!
A brain has no fingers. Yet it needs fingers to do things. A finger alone is usually lifeless.
Bottom line: Either you adopt the most efficient form for your organism's own survival, either you grace Darwin's list of failed attempts in evolution.
Derek,
Great advice. It works for parenting, community building, and so much more. I often find myself making decisions for Hillbilly Culture by first asking, "What would Derek do?" Thanks for being a great role model for the music industry. You the man.
Best regards,
Amanda
Great post Derek! Thank you. I've tried to start implementing this and it has been an improvement, but you've solidified the idea and clarified the process for me! Thanks so much for your post!
Thanks again Derek! I'm currently in the process of building my business (TPL Web Services) to the next level - I'm definitely at the point where delegation is becoming a must - and so your post has come at an excellent time for me. The 'proto-franchise' is a really nice model for conceptualising how to approach this (not that I would ever want it to become a franchise - but I definitely need to get some systems out of my head and into a document). I will most certainly be getting my hands on the book you mention.
Derek, thanks for this great advice. I have this same issue and I'm near the breaking point. I see it affecting the progress of my band and my personal life. My situation is compounded by the fact that each other band member has a full plate outside of the band and we don't make enough (part timing it) to pay a publicist, agent, or manager. The worst part is that I see so much potential for us and we just can't reach it because... I'm doing too much of the work??? I need to find a way to have each band member do a small part of the business end...
A couple of maxims:
My definition of self-employed:
An employee who works insane hours, for lousy pay and no benefits and has a maniac for a boss
I don't recommend it. That's why I teach my clients to think of themselves and business owners.
Derek - what you did was use your employees to create systems (a la Michael Gerber, who is brilliant!)
Systems take time to create and once created, save time EVERY time.
Also, once you've documented in a manual your system, delegating becomes a matter of handing over the manual and saying - follow these directions...
Good story Derek, thank you very muchy for sharing your experiences with me once again. God bless.
Hi Derek!!
Hope you are very well!!
Very interesting...and very timely..as I start my new project next week! Teaching art...
I wonder ...though , as well , how big do you want it to go?? If your business is small, but runs well and everybody is happy...is that not enough?? How big is good enough, for me, I'm speaking of... I like to have variety..and have enough time to be an artist myself...to create, express, live...
So...I am discovering these things...as we speak!! Thanks Derek!! and so good to hear from you.
Rachel
Ethics and leadership are intertwined. Or, at least, should be...
I love to look back to our own beginnings in th 1960's. At the time FM Radio had just came out a little known paper called "The Tradin' Times" came out. The premise of both of these were the foundation that musicians formed in both of these businesses. For FM Radio it was all about music that could not get on regular radio because they would not cough up th payola, or they didn't have it to cough up, and the none-exposure of the regular newspapers which would not cover musicians and bands out of the mainstream an major labels. The Tradin Times provided free advertising to musicians, for gigs, equipment for sale, players wanted, you name it, and it was always free for musicians. FM today domnates all radio and The Tradin Times has become various childling newspapers such as AutoTrader, RVTrader, and every 'Trader' you can think of. Bigger than most newspapers and in many ads are still free for musicians.
CDBaby came along with the Internet to serve the needs of Independents and grew rapidly to dominate the Internet Market. This actually forced the majors and other big players to follow CDBaby's lead, and that meant to follow Derek Sivers lead. As for the books that are mentioned here as guidelines, I don't think Derik really needs such books, he seems to be writing the new business model approach for the Internet. "Speaking From Experience," Derik IS the "experence." Delegation's roots are actually in warfare and the military approach which was later applied to business. But delegate we must when the wheel becomes to large to manage.
Now, if I can just get enough dough re mi to pay delegates on an upcoming album project I will be pleasantly surprised to have an award winner under my belt and into an award winning movie.
Terry James
Hell On Wings
I'm falling into the same trap... Except - that I almost don't have any employees yet
Need a co-founder. So he becomes the first person to delegate to
Anyway, thanks for another great post Derek! PS. Loved you talk at the BOS conference BTW
Thank you Derek. I feel overwhelmed. it's starting to sink in!
Steve Bruce
Brilliant. Thanks Derek.
Excellent article. Thanks for sharing. It is such a leap of faith to trust others in this way. I am a perfectionist who always wants things done my way. I had to learn to let go of this as a school teacher. I found myself doing everything in the classroom and for my students. I started to delegate and it felt great. So what if their weekly stories were hung on the wall crooked...at least they were hung up. I found it built so much confidence in my students, too. I would get compliments from parents and other teachers about how neat and organized my classroom was and I would smile and say, "I trained my students to do that".
This is a great philosophy, but it doesn't work when your business needs to trim at the edges and cut back during this economy. When you need to let go of employees, what do you do then? Derek, if your business started drying up, would you have stepped in? How would you have participated to turn it around?
Great question. Yes, although my staff did the hiring, it was still up to me to do the firing. I would fly up from California to let someone go. That was still up to me. -- Derek
Hi Derek, Once you asked if I read your posts: every one of them. You make me think. My opinion on this one is that there has to be a middle ground. But I totally agree that if you don't delegate, your business can't grow. I'm at MIDEM btw
.
I did just that. Then I actually had someone try to steal my company by filing false documents with the state, trying to take over. Another vendor got funded off my business plan, and was behind him in the takeover. Now I find myself rewriting every policy, and restructuring two out of five businesses that complete my 360 business model for the music industry. Two years work, down the tubes. And financially drained. Not good!
Inspirative. I suppose the manual isnt public, is it? Would be interesting to see more question-philosophy-answers
I have been a one man show for a long time...
Derek-
Not much to add to the above comments, but thanks for the insight. It's obvious there are a lot of us in this boat. It's nice to have a friend that has tried the waters we are sailing into.
stev0
Wow, just what I need when I need it.
It seems like you tied together all I've learned the hard way last year or so...
Thanks for it. Really to the point and useful!
Now I don't need to be **al about everything anymore.
"I had to make myself un-necessary to the running of my company."

You can only rule the world, if nobody needs you!
Great post Derek! Delegation can also be a great way to turn weaknesses into strengths- in certain areas there's almost always someone who can do the task better than me, and if I'll give it to them instead of trying to do it myself, I end up with much better results with a lot less effort.
Must have been a damned good manual. Most people don't read 'em. Were there consequences for not following 'the procedure' and did this happen very often? For me, it is about competency. Getting the right people with the right skills doing the right things. I realise you can only share so much in a post so those elements may have been there too. Great post Derek.
Yep it is all about duplicating your efforts. You obviously had the right people on your bus too. Always good to hear from you. Also, looks like the cdbaby purchase was a real game changer for discmakers. Let me know what you are working on these days.
Awesome. Thanks for this. It seems counter-intuitive to me that making oneself relatively obsolete (for lack of a better word) would be helpful, but I guess that's the paradox of serving others first... tough thing to get the mind around, every time.
Derek, you are a good man.
Derek, I sure hope you are working on a book for small business owners.
E-myth and 4-hour workweek concepts should be common knowledge by now for any aspiring entrepreneur.
I would say a much more common challenge is for us entrepreneurs to actually get enough sales. And when you don't get the sales having the fortitude to keep trying new ideas when you keep seeing a lack of sales for each new effort that is put in.
Excellent.
It never occured to me that one has to couch the team ( Gather the Team Around) as well for effective delegation.
Generally the practice is one-to-one delegation and I now see the benefits of "Gathering the Team Around"
I've been trying to come to terms with this for a while. I know it's a necessary step to success but it's either my standards are distorted or I just haven't found the right people yet either way, the journey continues. Will be trying some of your ideas though......thnks
Thanks Derek, it is very important to have this ideas and differences between a self-employed and a business owner person in the tip of our brain. Great advice to follow, thanks for sharing it.
Excellent article - complete and succinct, as usual! One question: how do you feel (or, what have you heard) about the way CD Baby is operating now - are they still sticking to those same principles?
Love ya, man!
I don't know anybody working at CD Baby anymore, so I'm not sure how things are done internally anymore. Sorry! -- Derek
I had a printing biz for a few years, sole owner, did it all, knew every inch of the beast inside & out. But it got to the point that I needed another body, so I hired one, a young female who would do sales.Well it got bogged down due to my lack of willing to give up control and stayed down until it came to a head and I had to give up some of that in order for it to work and for her to be able to do her work. It was not easy to do when you have done so all your life, but you have to be able to step back and make the changes needed in order to move ahead or perish..nuff said....30
Thank you, Derek, GREAT info. I especially like your detail re: the How. That was so much more helpful than someone just writing that one should delegate and Why.
I love that you write about how your brain works, because I resonate with that so.
Loved it! Derek, it seems like an essential part of your delegation success was having overarching values: "Do what makes the customer happiest." "We're serving musicians first; making a profit second." I'm curious what other key philosophies guided the day-to-day practices? (Reminds me of Dave Ellis' "being= based" business model)
As always, thoughtfully expressed. Much trickier to do as a writer, however.
Great article, thank you Derek!
The first 3 words of the title says it all.
Hi Derek,
If you open my URL and you have Firefox You will hear my sons & I playing "Doctor Jazz" and see our photo when we made the track in 1982. Richard,singing,and trombone was only ten! My computer man has fitted the wrong player or something. No one uses Firefox. They all use Exploder, sorry Explorer. I can't delegate, my bright idea to promote my music has crashed. Perhaps I should ask Gates. Hope you are well and all is fine with you. Mark
Nice thing Derek.
Thanks for it.
Ciao.
I wake up this morning, cup of coffee and watch the dawn light change.

Check the email and - like a letter from a friend - my heart lifts - ooh goody goody - a post from Derek.
It's bound to be thoughtful and based on good intention and quite WHAT the content is, isn't that important.
Good to know you're still active
Oh, the pain..........
sounds good derek..for you!,,for others with no money and debt its a nightmare..ex.were the youngest band to ever play in the bars we got it on our dvd..we send the dvd to record labels ...they trash it..so weve quit dealing with anybody now...no one matters anymore!..we just quit!!!!!!!
Oh man what a way to learn how to do things. Funny too,
how...doing one thing can change the whole way the business started running...for the better.
I think I'll remember this lesson for a long time.
Derek this post ranks only 2nd to your earlier post on how to hire a good programmer. Empowering one's employees to act with their own good judgement is a difficult but rewarding step. It's let me start working on my business rather than just working 'in' my business.
so relevant to what's going on right now in my life. Thanks D!
Hi Derek, that all sounds like the "Maria Montessori thoughts" in my daughter´s kindergarden. Having patience and trusting in those little humans, helping them to learn, so they can do almost everything by themthelves.
Thank you for sharing.
Ciao, Annette
Excellent account and powerful example to all! I believe the key is not only in how you set up the mechanics of delegating/teaching but also how you set the principles forth for respectful customer guidance. Thanks for sharing it Derek. "Example isn't the main way of influencing others, it's the only way." Albert Schweitzer
Harmony ~ A New Year's Wish
May we see each thought, word and deed as a brush stroke on this years' canvas; may our thoughts be grounded in righteous principles and may our words and deeds be in harmony with our thoughts. May the colors and textures of our harmonies influence the hearts, minds and canvases of many, and may our paintings become unwitting masterful works of art forever imprinted on our souls; for the corresponding music is heavenly. mjs
Yeah, boy, do I need to get this one. I perform as a solo artist, as a band member, run a recording studio where I am the main engineer and actively produce and play on artists records (booked for 4 months in advance), and have what could be an actual record company if I had the time and energy to learn how to make it one - if such a thing is possible in this day and age.
I had stage IV colon cancer three years ago and have fully recovered, but one of the lessons hopefully learned for me was overwork. I love what I do and am very grateful for it, but I don't want it to kill me either! Thanks, Derek! As always - so much appreciated!
thanks for putting this into words, Derek. BTW, re a comment, you can't teach someone to be trustworthy; they are or they aren't. But you can give them life basics and show them how that really can look, and enhance their natural tendencies.
Very timely for me. I am bogged with detail work for my 2 small businesses, and hesitated to hand this work to others. Your piece reminds me these businesses can't grow unless I invest the time and training to delegate.
Thanks for this gift.
What a JOY to hear from you again! This is a Great article, and one I plan to spread around. Maybe it will garner some converts...

Hope you are well.
-Eddy
Helpful article, Derek! At my work, where I have been since 1972 (!), I have never experienced that any of my bosses asked me and my working partners this question: "How would you change your work and routines in order to become more productive?" I think it's a brilliant question, and I know that we have lots of ideas. The problem is that the common philosophy is that people are lazy, they want to cheat if they can, and it's dangerous to trust them. - What you did, Derek, was to show them trust. You explained your philosophy and trusted that they would be able to make the kind of decisions you would have made. I think this is a great way to treat your employees, and I wish my boss would undestand that...
Thanks for bringing these ideas about delegation in business to us. I've read some of Michael Gerber's writing before, but now I definitely want to read some of the
E-Myth Revisited. I would love to have a team who do things well when I'm not around.
Bill Thurman
good advise, you should also read 4 hour work week!
GREAT POST, DEREK. BUT PLEASE DON'T EVER DELEGATE THE WRITING OF THESE WORDS OF WISDOM. NOBODY COULD DO IT LIKE YOU DO!
Beautiful. Thanks for sharing, Derek.
Great post. It's more work upfront to put the time in to create the "system" for the delegated task, but so worth it in the end. Not to mention the empowering of your workforce should improve org health. Another key to delegation is having good people you can trust to do the work and a "system" to weed out/turnaround those that cannot execute to your expectations. I'm a big fan of the GE model where you use meritocracy and pay distribution to award the biggest pay raises to your top talent and zero to the bottom 5-10%. Over time the bottom will turnaround or likely attrit. But that's another post
.
Indeed! Still a hard process to get accomplish at times, but I am working on it!
Hi Derek-once again your timing for this is impeccable. Yoko needs an updated website, and money for her 2nd CD-so who is it who will do ALL this? MOI-now i can begin by delegating and logging it all-
Till next time,
love you lots,
Oya
Great thoughts Derek. This is absolutely the best way to conduct business!
Derek,
Thank you for the reminder.Knowing this stuff and doing it are two different things.
Derek another great post, there is so much to be gained with know how and when to delegate. Really appreciate the insight and the reminder.
Sound advice as always Derek...thanks for sending these through, it's always good reading and practical advice...
Derek
Great example of how to start delegating. Every business owner knows they should, but many don't know how to start.
No short story...
just thank you for sharing, and I appreciate the very good advice.
Dear Derek,
We self employed musicians tend to be control freaks to varying degrees. No doubt this article will reach some of us and touch that nerve that needs to be cut. Bravo on a well written article with a simple but brilliant message.
Craig
Hey Derek, once agian pearls of wisdom I know what you mean about in my case a partner my eldest son not wanting to second guess me so I'll definitely apply your approach thanks agian The customer us alway right even if not peace Q
Hey Derek,
Great post man. I know I have to learn how to teach people and give them the ability to run things as I grow my business.
Thanks for the reminder! Hope you're doing well.
Hi Derek
Great advise, this is definately something Ill be thinking about, once I start my business.
Thank you for telling me
WHAT NOT TO DO .
I love to sit down by work and let someone else do the job.
Don't know why I didn't think of that a long time ago.
"You're so busy, doing everything yourself.
You know you need help, but to find and train someone would take more time than you have!
So you keep working harder, until you break."
That sounds like me, really good advice, however I'm looking to start delegating (some of) my work to software instead of me. The concept is the same, but once I write the software it doesn't need to be paid anything. Hopefully one of my businesses will reach the point were I can take on employees.
SO TRUE...and me too! *smile*
I kept a file of "FAQ ANSWERS" (Frequently Asked Questions) in which I copied my email responses to customer inquires. I labeled each question as a separate file, so anyone could easily look them up by title. This way, my business "philosophy" was easy to keep flowing...even when someone else would eventually run my business!
Strength Through Unity,
Lynn
http://CookieCutterGirl.com
http://VelvetChokers.com
What I love about this post Derek, is your taking the time to spell out your underlying philosophical take. Getting your employees on the same page, making sure they can grasp the ethos of your company is fundamental to their independence and often goes unsaid.
You are totally so generous to keep sharing all this amazing wisdom!!
THANK YOU!!
Great advice Derek. But with this, comes a great deal of implicit trust in your employees, especially in money matters.
Every business owner knows there's an element of employee theft and "creative accounting" that exists. In the restaurant business, its about 10% loss overall, especially at the bar. That's why many in the restaurant and service industry owners are known to be at work day and night, "watching over the register" and inventory. In publishing, its about 8%. How do you bestow the trust in your employees yet keep a firm grip on the bottom line without being perceived as a dictator?
Just a thought.
I had been a part time real estate investor, and had been involved in every aspect of negotiating and managing my investments. They did very well. Then in 2005 I delegated four purchases to a Realtor, builder, and bank who offered themselves out as a turnkey investment solution. I ended up owing over $1M on property that was never built. So delegate carefully.
Yes, Disciples make better employees. Clone away!
When I first read the heading self employed, I came on with great interest, but alas it is not the self-employed, but small business owner. What do you do if you're the only person, no employees?
Find someone! And start delegating half of what you do, like this. -- Derek
Great post.
To delegate is the key when we're talking about operational stuff. There's no point in starting your own company just to end up in the same way you was on your job: doing boring work.
The only thing I add to this topic is to delegate to the web when you're a one man company. Virtual assistants and websites like Fiverr are a great deal when you're alone on the boat.
YAY!!! This Is EXCACTLY what I need to hear today!!! =) I have been really really WANTING to properly and thoroughly delegate my business!!! It needs this, I need this! =)
big hugs to you and thanks for being so inspiring... I actually find myself quoting stuff you say top my friends, partners and collegues all the time! =)
You rock!
This story reminds me: the lessons learned, as a guide "how to " ... Good Story!
Yay! Great Advice. But I still haven't found someone to delegate to. Boo!
Yes, yes, yes!!! (personal experiences echoing yours)
Surprise, surprise, once again Sivers checks in with another BRILLIANT comment!
This is great and makes a lot of sense. I have always felt that not only is it important to keep the customer happy but also to make sure to take good care of the employees as they are the main representatives of your business. Their state or mood will be felt immediately by the customer. That is true trickle down effect.
Hey Derek-

-- Derek
Great to see a post from you. I have alot of thoughts and questions on this subject, but I think they can all be summed up by one: "How do we use delegation without risking abdication?" I know that you had a hard experience with this, but I think the wisdom gained would be hugely valuable...I'd love to hear anything you have to say on the subject, and...I'd be willing to send chocolate!
Best Regards,
Paul Card
Great question. Different article some day.
Great post Derek! Having a smart team in place with the same goal is one of the keys. What are your thoughts on dealing with this in a family business where you have legacy?
I was eager to read what you had to say about this! I've been running into this problem a lot in my life - "It's all up to me." This helped. Thanks, Derek.
Believe it or not Home Depot has implemented something similar: All associates are empowered up to $50. Any associate can grant a markdown up to $50 without approval from a manager. A cashier working at returns can choose to give cash back instead of store credit up to $50. Of course the circumstances should make sense, they would not be taking $50 off on a $60 item unless it was extremely damaged. The idea is to put yourself in the customer's situation and then do what you would consider to be fair if you were the customer.
Good article Derek. Many gold nuggets of truth listed here. Delegation is key, especially for those entrepreneurs with visions of starting multiple ventures and creating multiple buckets of income.
UGA has music business school EXterns, who get credit for helping local artists, promoters, venues, children's programs, university radio station, and many other areas of the vital music scene in Athens, GA.
There are many ways to delegate without hiring/spending capital.
thx for a great topic, Derek, I've been with you from the start
Very nice post, really inspired me!
Thanks for sharing Derek!
Cheers from Canada!
I have been making the dam chairs and i'm not making enough money. Anybody got any suggestions?
adirondackchair.com
Viva Michael Gerber! He (with the help of McDonald's) changed my world!
Derek
You are a good man and I love the company you created and sold. Every month or so I get a check for $20.16,sometimes twice a month. Not a lot but it means a lot that I am at least reaching a few people with my TerribleTim culture. Keep spreading love and wisdom my brother.
Hi Derek,
Love this philosophy and am living it. Just took the last 5 weeks away from my business (hotel) in the peak Christmas & New Year period to spend it with family and friends and let the team do what they do well. I spend most of my time working on developing the brand and building the business which, like you said, is the fun stuff.
Hi Derek,
I worked at CD Baby (as a temporary employee) in 2009. The atmosphere was very similar to your description. Managers held regular information sessions and employees were allowed to make their own decisions.
My personal experience (in film, customer service, and academia) has taught me that delegation is the difference between a good job and a bad job.
I'll volunteer to come in on Saturdays for a job that I believe in. When I am trusted with responsibility, the job is easier to believe in.
When I communicate objectives and delegate work to crew members or student group members, the outcome is always better.
If I act like a perfectionist instead of a manager, I relearn the delegation lesson the hard way.
Hi Howard! That's great to hear they're still doing things that way. Thanks for letting me know. -- Derek
Thanks Derek. As always, your thoughtful article raises several important questions - though the conclusion is of course undeniable. At the heart of all, though, lies our sense of security. Blinded by the fear of fear we are often loathe to trust others.
One could argue, on the other hand, that it is ‘merely’ an issue of ‘style’ (aided the current discussions on Amy Chua’s book). My personal belief - and style - rests in your camp.
You may want to read this blog. It adds to the discussion. I hope other friends will weigh in.
http://blogs.hbr.org/cs/2011/01/tiger_mother_management.html
Best.
N
Option #1 - Delegate
Option #2 - Abdicate
I want to offer OPTION #3 for a FEW people who happen to be like me.
When I was trying to scale big, I was advised by successful entrepreneurs to study management. Hire slowly, fire quickly. Learn how to lead. Delegate, but don't abdicate.
Running a service business, the only way to scale was to hire employees and teach them my systems.
BUT, many of the comments here show that a lot of us CRAVE PERFECTION. Employees can't do it as well as we could. We're SOLO ARTISTS, but we can't scale our time.
As a recording artist, I loved songwriting, but I couldn't scale it. You can't outsource it. But getting paid to tour means you only get paid when you are touring.
HERE'S MY SOLUTION. This is NOT FOR EVERYONE.
Instead of employees, I focused on two things: automated systems, and intellectual property. I shifted my time from working IN the business to working ON the business. I STOLE time from day-to-day tasks to SPEND time gradually automating those tasks. I focused on the IMPORTANT tasks instead of the URGENT ones.
I still had to put out fires in the beginning, but over time, my systems took over and my FREEDOM increased. Eventually, I could walk away from my business, and it would run itself, manage itself, and GROW itself while I was gone. When you have a business like this, you can also SELL it because it doesn't depend on you anymore.
The best part was that this inspiration came from my music career. You can play cover songs and endless gigs and get paid a decent amount. OR you can get paid NOTHING to spend tons of time writing a great song. If you've created intellectual property, it can then go out and reach thousands of fans (or millions), and your business can scale based on the VALUE YOU CREATE instead of the TIME you spend each night playing a gig.
My takeaway in the end was that YOU can be as successful as Derek, without hiring employees if that doesn't suit your personality. His success is not just due to his delegation, it's because his ideas create value for millions of people. If you're a control freak and a perfectionist, look for a way to build the PERFECT intellectual property that can help the world, build creative systems to make the world aware of your value, and success will come.
Derek,
What you have described is, in a nutshell, the difference between management and leadership.
One of our friends has been CEO of several huge multinational corporations with tens of thousands of employees in different countries, each with a different legal and cultural environment. When I asked him how he could manage something that huge he said that nobody can. He moved out of management into leadership where he promoted long range goals and a moral compass for the team of managers that actually ran things.
Easy to visualize and understand - harder to do.
Derek,
Thank you for sending delegation! Clever & amazing! I love it!
Happy & Prosperous New Year to you.
May all of your artistic dreams come true and so much more!
Eileen & Benji my Cairn Terrier
Thanks Derek.....Great advice
Great blog Derek. You've captured and explained how to accept the most difficult part of being in charge. It all boils down to making sure your employees know their jobs and the company philosophy. . . . and then trusting them to do their work.
Walking away from micro-management is the killer of many managers. . . . but what better example of leadership success than CD Baby!
Kathy
Kathy Boyd & Phoenix Rising
Greetings dear Derek,
Thank you for sharing your heart with us and thank you for all your noble works.
Blessing of light and love, Ahmad
It takes the courage to fail at this process in order to allow it to work -- and most DIY folks do not have that courage so they run themselves into the ground.
Hey Derek,
I'm working on a new business right now. I've read e-myth, and I get it. But my question with the delegation philosophy is this: how do you factor in cashflow?
Because from how I see it, you can only delegate as far your income permits. So you kind of have to do everything yourself until you get to the point where your cash coming in can afford you to delegate, no?
Yes. I did everything myself until the business had enough money to hire. Each time I needed to hire after that, there was plenty of money in the bank to hire with. Sorry I don't know how people do it with investors and loans and such. I never went that route. -- Derek
Thanks as always Derek. I do struggle to be able to put this wise advice into practice in my project. It is not a business it is a creative endeavor (cmmas.org) of a public funded education and research center. I suffer a lot, but enjoy it in many other senses. I try to learn to delegate as much as I can. I admire what you share with us. Best
Thanks Derek,
In Sydney Australia,Paddington Markets is an exclusive ART and Craft Market where the Artist must must be seen to be selling the goods.Tourists meet the artists,the artists sell their work.It is one of the last 'cottage'industries left of its kind in Australia.
Great post. And very timely. I made this mistake 3 years ago and it put me in the hospital and disabled. Finally regrouping and making a 2nd attempt to grow my company the right way.
truly a blessing to have this come my way at this time. Thank you.
Another gem of knowledge to start putting into action. Thanks for sharing Derek.
Thanks for the advice on delegation it took me three years to delegagate.works great even in music. check mine out at www.musicbynoe.com
Free song download
Again thank you.
Noé
This was a good one Derek!
Businesses that exist and prosper long after the original start definitely need to implement these ideas!
Like a grand daddy leaving his company to his kids... the mentoring goes on.
One of the hardest things to do. It takes lots of guts to "Let go" especially when your business is your "Baby". It's the samething with songs/music...Let go, accept help from others, share and watch your music/songwriting grow and improve!
I have no trouble delegating, I have trouble having something for the employee/contractor to do. I am a musician and teacher. My skill is the music and the teaching.
-- Derek
Would I be more successful if I had a PR person and someone to take the calls, emails, etc. as well as the governmental stuff like taxes, quarterly reports, etc?
I lose days and weeks of practice and rehearsal just trying to get gigs and students.
Glad to hear from you again!
That's exactly what Muckwork will be for.
Ilove this! and right on time, this is me all the way! i realize now the importance of teaching others, and then letting them do the work, so i have time to create, etc. that is true freedom! you also find out the untapped talents and gifts people have when you decide to not "do everything" for them-including their thinking. Thank you so very much!
Great advise, what can I say!!!
It takes a lot of guts for the king to leave his throne unattended. Thankfully, you had very loyal subjects that were bent on making sure the kingdom flourished.
Great Idea,
D, I'm reopening my company that I created and ran for 18 years.I sold it in 2003 because I was tiered and was doing every thing my self even with 101 locations with full employees at each location.This time I need to work smarter,your article just open my eyes,thanks man your the best.
PS.the music is still going strong.
You became the manual and your delegates became you.Really sharp as long as you pick delegates with the capacity to become you. Great stuff.
Nice to read this. I am 22 now. I will remember this when I start my own business. I am working in good companies - but somehow, something does not feel right for me. I want to start my own project and get profitable from. Even if that profit is $2, i am fine with that.
starting a business, hiring people and place to work, etc, managing money looks quite scary though.
I love this article and its the perfect example of what it means to be a true business owner. To recognize that the employees you've hired are actually intelligent and capable of doing the job escapes people sometimes. Everyone wins in your scenario and your company is that much better because you were able to let go. I love it!
You touched on another important point.... education. Read, immerse in knowledge, always look for quality input that will keep good ideas front and center, and provide inspiration. WIthout that, we truly are "stuck".
I found myself in the position of doing everything in my music projects; writing, recording,playing most of the instruments, finding suitable singers, artwork for CD's etc. I just wanted to write, but the writing kept going to the back burner. I had to close my studio down for house renovation and recorded demos with accoustic gtr and laptop. I sent the songs to a studio in Nashville and they do the rest. More writing less goofy work. I'm happier, songs sound better since I stepped away and stopped doing every job. Nice post Derek.
Thanks for your wise words Derek, I'm doing much of what you advise and it's going pretty well so far!
That's some good advice, I will read this book, and see how I can apply it and and improve. Thank Derek
"It's not about YOU", You were given an idea that would allow you to be self employed, GREAT! from another prospective you are a willing instrument for bringing forth something, music,entertainment etc. to the masses,however , delegating is another step that is required for growth! and when you realize that you are ready to delegate, it is a good sign because it means that the mathematics of growth are at your allegiance. So you take the passion that you had in the beginning and partner up with mathematics and the result is more fruit! in other words you have so many pounds of energy to use and process with in a certain time frame and then it is somewhat dense but when you delegate, you accumulate more pounds of energy to carry more of your passion to the masses, and it's important to know the chemistry of the energy, you don't delegate to just anybody, make sure that they are in alignment with the journey, because there has to be something in it for them, because as you are producing fruit, you have to give back at the same rate in some form or another toward your delegates. It's a GOOD thing!
Thank you for this Derek. I started my business in June, and luckily it's starting to take off. However, I am working all the time. Today is Sunday and it's 8:05 PM and I just got home. It's hard to let go of the little things, but I know I need to. Thanks again.
I would submit that the ‘letting go’ process is not so much a single event as it is an ongoing process. People come and go and businesses become more sophisticated. As a part of my ongoing process, I let my staff know that my decision-making falls into one of five categories
1. Some decisions – a small number – are mine and mine alone. They include things like personnel decisions.
2. This category says "I’ll make the decision but I need and want the input of those who work for me." This is a much larger category that will include some pretty significant business decisions.
3. This huge category includes the things we decide together – true shared authority. Everyday team member decisions, e.g., work flow, etc.
4. Probably the most important category – “It’s your decision and I’ll support it, but here’s my opinion.“ This helps clarify philosophy and create shared values.
5. My favorite category…”This is your decision. I don’t need – or want – to be a part of it.”
As time goes on, decision-making seems to naturally migrate, perhaps evolve, through these steps.
I have had people just take projects from me. Granted they were not full business items yet but the building blocks. Any advice about how to protect yourself from those who have the ethics of Enron?
Thanks Derek,
Very timely advice.
Your Buddy Dave
Yikes I've always been thinking of going the Self employed way ! good i read this. At least I got an idea about the kinda situation that crops up when you're on the verge of stressing yourself out
Derek
As always, great thoughts. The problem for a concert artist, educator and composer is that the work can't be delegated. Any thoughts?
Empowering others is the key to great leadership. Love this.
Hi Derek,
What about salaries and bonuses, who decide who deserve a bigger bonus or a promotion?
Derek,
Amazing!Though I've come to expect no less from himself. I've seen this attempted at the corporate level to disasterous results. "Empowering" employees as "associates" It assumes a consistant and reciprocal level of trust and integrity.
I have attempted the same in my own family, with my progeny, to the same disasterous result. Could be that, there were parts of "the business" that I didn't understand and that, I'm not accurately defining, "delegate"and "abdicate"Still, I would imagine that, though it worked well for you and the proof is in the pudding, what you describe is more a character, than a business model. A man who has been trusted and trusts accordingly. A character with integrity who trusts himself! "You are known,by your word and your work! Even to yourself!"As always, thought provoking, So!
There's an old man, I well know, who walks with a cane.
He's a dancer, an entertainer, not one who'd play games.
He lives all alone in this place that he's got, He knows who he is 'Cause he's learned who he's not. He lives all alone in his place, as he must. He's always had a problem with just who to trust.
He's learned what it is to be toyed with and used, He's learned what it is to be abused!
He says,"Old men like me, are just little boys, Who did what they had to, without any choice. And, now I'm an old man, I finally see, little boys without choices, Make Old men like me.
He don't blame nobody, and he hates even less, he considers his life, up to now, just a test.'Cause the teachers and preachers and the rest of them fools,
Tried to teach him to live by their rules!
And he says that he's read it, somewhere, in the Bible, That those teachers and preachers will all be held liable, It says" Whatever you do unto the least of these, you do also unto me!
He says. " Old men like me, are just little boys, who did what they had to, without any choice,
an that kind of living, will sure take it's toll, on Old Men Like me,
and our little boys souls!
y' ought be ashamed of yourself. Provokin' an old man like that.
Still, I am amazed at your blog and the integrity you espouse and obviously posses.
Trouble is with this situation is that Derek is no longer running cdbaby and the service has greatly declined. Try to make sense with some of these people. When Derek was in charge I knew problems would be handled fairly and promptly.
Hey Derek,
Delegation. It's a great thing to do for all involved - when you have those around you that you can trust. But,I can see where the manual takes care of many of the trust issues.
For me the issue is, I'm the only person in my company. I dearly wish I had employees I could delegate to. Composing, recording, marketing, researching, creating an income when it's all outgo - too overwhelming, yet I / we keep at it. If you have an idea about this situation, I'd love to hear it!
But keep the wisdom coming. I always enjoy it and learn from it.
Best wishes,
Bruce
Great info.
Hi Derek,
I know this is wise advise.
Financial is a big barrier some Times.
But I remembered someone who once Said, " You can't afford not too."
So I try it, one step at a time.
Thank You
I'm still workin' on this other Idea you gave
Through CDBaby
Thank You
Great information as usual. Nice to hear from you again!
Thanks Derek!! : )
Especially in the entertainment business, new media, etc. it is key to focus on creativity, innovation and business development to stay ahead of competition
That was some fantastic advice. Im right at the OR stage right now and its not pretty.Guess I should have taken business course AGAIN after 20 yrs
I was kicked out twice for doing this because my department could run without me. But I was kicked up too. It was easy to get promoted when someone is ready to replace me from within my area. It has become my habit and I enjoy doing it. I think I will do it all my life.
Really interesting and enlightening article. I guess it's about highlighting the common processes, documenting them and ensuring your team is as self-sufficient as possible.
What are your thoughts on business development? Would you entrust your employees to bring in and manage new customers?
Really interesting and enlightening article. I guess it's about highlighting the common processes, documenting them and ensuring your team is as self-sufficient as possible.
What are your thoughts on business development? Would you entrust your employees to bring in and manage new customers?
Thanks Derek!
I do have the problem too. Thanks a lot for sharing this!
kees- marseille
Very good thing with the manual idea! That is the greatest form of communication for your employees. The same concept is used in nursing notes ect, and simply reading a log of rules, and questions answered, and recent updates helps keep the order, and everybody on the same page!
Interesting and wise - it must have been a huge step to let go in the beginning.
Thanks for sharing this Derek. Hope you are doing well.
Thank you so much. I'm learning on my feet this lesson tonight as I'm emailing staff and handing off by degrees. The biggest challenge is to let go of the temptation to do it all yourself. I will implement the manual. I do several publications each year and the manual will really help to cut the repetition down to sanity and calm.
Thank you, thank you, thank you
You are a blessing to this generation Derek.
Thank you, Derek. This is a great lesson for me getting being a music business owner. A great lesson for people starting their own business. I'm starting 2 companies at the same time as a music publisher and a promoter. Excellent lesson to pass on like folks likes us.
This is such a wonderful post. Most important part is difference between self employed and business owner. This is so true and close to me.
Succinct and practical - great! Thanks for sharing your experience.
Hey Derek
you know what? Armed with this information I could be a consultant to self employed business people
It also hit me that it takes someone with a lot of self confidence to have such absolute faith and trust in their staff to believe in them, which you did. You never cease to amaze me, and I'm pretty sure a whole lot of other people. Thanks for the inspiration.
seems little tough for some situations but may save a lot of headaches and time losses....
Great advice, but somewhere something went wrong because I remember you saying something about losing your business to someone you trusted. My memory might not have this correct?
-- Derek
Yep, but that's a different lesson with a different story.
Derek,
this is the true essence of building a business.
Many friends of mine are, like you did, working around the clock to keep their business afloat and rising.
I took me better part of last three years to really grasp this mentality and I've been preaching it ever since. As you can guess, with little or no success.
Thank you for great article!
Excellent advice re: bringing people all together and sharing the principles of how to operate. But, "bringing everybody together" is far less likely when the business has multiple locations and a large geographic area and is leadened down by federal and state regulations. The idea of a manual particularly in a large business is essential and so is all the other ways of effective communication. Love your Customer First Philosophy Derek. That is a major reason why CD Baby was and is what it is today.
Brilliant article. Gives me a little hope when I get to the point where I have others working for me that I'll be able to make the leap from self-employed to business owner.
THis is profound....yet so simple. My sons run their own business and I am going to pass this on. So glad to get your emails again!
Hi Derek:
Great thoughts and intelligent approach ... you should write a book. The misinformation and upper management propaganda spewed out by the authors Spencer/Blanchard in The One Minute Manager and Who moved my Cheese is criminal and only self serving to the bottom line of the authors and lazy managers out there. Your approach is actually along the lines of ISO 9001 and continuous improvement and related standards and also reinforces employee confidence and competence. Having been a lead auditor as well as certification manager for one of the world's largest Registrar of management systems auditing to these standards I was appalled to read the later two books by supposed experts. "Minute Manager" to me embodied incompetent and arrogant management not willing to get down to the shop floor to assure a smooth operation, employee motivation, continuous improvement and customer satisfaction. For one ... "Cheese" completely violates any and all requirements of the planning process. Your approach gives dignity and confidence to your employees (and peers) while Spencer/Blanchard's approach reinforce the subversive/demeaning management style that has become corporate America and a big reason (besides outsourcing and obscene bonuses to incompetent and greedy management types) for the huge decline in the US economy and the depression. Your model for CDBABY was a huge success ... you should talk at some ASQ and SAE meetings sometime. All the best ... Pete
PS: My manager at Lockheed embraced "Minute Manager" and his department was dissolved in large part to his management style.
PPS: My manager at TUV embraced "Who moved my cheese" and his department was dissolved in large part to his management style.
Ugh! How'd you know that this was my issue this morning???
I'm off to finally get help via odesk.com. Better later than never...
Very kool.....
Delegate the work....
Indeed.
music being derek
i was going to pop u an email to see if you were alive & well.
i'm working on a short essay
"when derek sivers struckout".
i think you will like it.
my beloved gloria domina & friends are going to the grammys. she's on a compilation with moby, russell simmons, julian lennon & many others. for the cd www.healthyfoodforthought.com
if you are in nyc, a cd release party at peter max studios on saturday, january 28th.
and if people are overwhelmed and can't hire help perhaps they can offer partnerships that work for both parties.
bright musical ways
ian the being
570-818-4100
last year we were involved in 104 events and helped to generate $200,000 for individuals & groups in need via the direction of the dynamic gloria domina.
Great post, thanks for sharing these experiences.
Derek - your wisdom keeps flowing. Great thoughts. I ran a printing company for 25 years. With many ways to ruin a job I had to heavily rely and trust the processes and employee performance.
It was hard, however, deligation gave me a life. And, it's a lot more productive to get 20 people working for you rather than you working for 20 people. Keep to good stuff coming. Thanks to you and CDBaby!
Hi Derek, One needs a brain and many hands but, those hands must not belong to that brain! Delegate is one of the first thing one has to learn, for that reason I laugh when I've read delegate or die, hahahaha, is really good. Thanks to share that thought.
Food for thought, Derek.
The other side of the "coin" is simply that the act of delegation should not become an act of "abdication." The person in charge should always be around enough to "check the temperature" of the brew in the product and feel the pulse of the "troops in the trenches" to make certain all is well.
Thanks for sharing Derek. You are greatly missed by your former customers at CDBaby.
Dave Rice
This is timely advice...some I had employed in raising my children that I hadn't accurately realized I had utilized until reading this. Hmmmmm...
I realized if I entrusted them with their own potential in figuring it out, they'd feel empowered and thus, would no longer look to me for all the answers.
AND- timely this is given as we are beginning a Farmer's Market and I do seem to be the driving force and the decision maker- with this reasoning I can see I need to put a halt to that single mindedness and perhaps paint a better picture through a thought process that I can plainly see but others may have a hard time visualizing.
Thank you much, your advice given freely and I would say, reverently- is most appreciated. Take care.
Excellent information, I am going to use this to train my employees from the start, and I will pass this along to my wife who is opening her own daycare. Thanks Derek!
Brilliant!I guess u have to teach ppl to trust them selves.
Nice job Derek!
I read The E myth, Sara & Her Pie's! Great Book! Michael Gerber is a Musician too!
Hi Derek,
I LOVE your response to #131! It's my situation, too. I have a GREAT idea - I'm going to delegate half of my work to YOU, how's that? Don't worry! We'll be equal partners, my friend! Sound good? (tee-hee-hee-hee-hee!)
Great insight Derek. Thank you so much for sharing it with us. Just wanted to comment so that you'd be aware that I'd changed my website domain name since last year and I wanted you to have my new address!

Sincerely, MrNDVERSE
Great concept Derek. Always a pleasure to read or hear something from you. I still remember that one video you sent of the dancer then the next guy followed.
(or was he the actual leader, or the third) LOL thanks great stuff,keep us thinking, Eddie
Hello Derek, I hope all is well with you.
You did leave one thing out of this article. "The Timeline"
How to find the right person for the job.
This process may take years to obtain a Team that can move a company forward.
I can not expect someone to be "Me". If that person was out there, they would have already been my competitor.
In my experience, finding that perfect person has it's downside.
It's very difficult to give away authority, and then step into a situation where you believe it is being done wrong, and say, You have done a great job... however, I would like this to be done differently. Very tough to do, and in most cases, no matter how tactful it was done, tends to start the "Well if this was my company..." disease that never goes away.
I don't know about you Derek, but not having to tip toe and play the game now, has improved my life.
I spend more time with my wife and children, and see more success now than ever before.
My advice to all who read this, never take your family for granted. It's easy to place loved ones aside and create excuses as to why you were not apart of the most important part of your life.
God Bless,
Michael McKinney
P.S. Derek, do you have an iPhone/mobile device? I wanted your thoughts on http://mobile.dapow.com
Hi Derek, this is real inspireing, thank for your great thoughts and sharing them with me. Carroll Jenkins
Thanks for sharing this with me, Derek. Definitely food for thought. I don't know if I will ever get to the point of being able to hire someone to take care of the business end of things. For now I am focusing on my creative input.
I love how you handled a very common problem in businesses, which are issues with customers and how to best handle them.
I love your non-authoritarian approach to letting people think things through on their own, yet having examples written down of how certain customer issues were handled. That is both freeing for you and for the person working for you. Believe me, I had a lot of jobs as an employee over the years and so much time was wasted because there was no clear directive from the owner or manager for how to handle certain daily issues with customers. The manager handled such things and it was a big secret to me as to how they handled it, until I worked directly for an owner one time. She gave me all the work she used to do and it was the best job I ever had because my input was valued and my intelligence was validated.
I truly believe your approach at teaching and delegating freed up time for you and time for your employees who did not have to stop what they were doing to ask you what to do all the time. That kind of behavior puts the employee in a child-like role and they'll learn to hate going to work, and it puts the owner in a parental role with issues of high turnover.
Again, thanks for sharing.
Makes great sense,and the best is you get to focus on what you enjoy. By the way, Thank You for your philosophy.
I sit around trying to come up with ways to add value to my clients and readers. Your post had added great value for me today. Your integrity and thought process is always inspiring!
Thanks so much for your on-going insights and support for entrepreneurs and artists.
TESTING.
thank you very much for sharing the secrets of your success with us, Derek.
you are so wonderful!
Excellent article Derek. That's the best explanation of the need to delegate that I've seen yet.

I know you mentioned the "E-myth Revisited". I personally didn't make it all the way through that book. I think your article does a better job of explaining the needs for delegation than the book
THANKS A MILLION !! THIS IS JUST WANT IS NEEDED RIGHT HERE , RIGHT NOW !!!
This is probably obvious, but a local wiki serves as a great "manual"! And it can be updated by everyone.
Thanks, Derek. Very good advice.
Great points. I am in the middle of delegating--working on getting people to help with pubilicity and such--can't do it myself any more. As a day job, I actually write training/procedure manuals--people don't always realize how they save time and money--but they do! Extra applause for mentioning that!
Thanks for the post Derek. It was just what I needed to hear today.
Thanks for this info. I hadn't even thought about delegating yet.
You're a true teacher! Thanks for not only sharing "WHAT" but "WHY" and "HOW". I've needed this insight for a looooong time.
love this- thanks for the reminder!
Brilliant!
Great article Derek - as always. This time it was different. I always take in the details for my Music, but this one will really helpful in my day job. I'm going to call a meeting of my small staff and do just that - tell them my philosopy and let them get on with it
Derek - your great.
thanks
Paul TJ O'Neill
Great philosophy. Your a man of trust, that's for sure. And they proved your faith in them right by growing the company and not putting it out of business.
I'm plenty busy now, but I have a feeling that when Muckwork goes full force, it'll be right when I'm needing some work. I'm hoping it comes my way because it sounds like a lot of work fun.
Hey, I haven't heard from you for a long time. Was wondering what happened to you. I would be curious to know from all the independent artists or bands how they delegate the duties that a manager would have handled(gigs,publicity,contracts,road crew,selling merch)if you're making little or no money.
Hi Derek.
Every time i read u, its the same, u tell me just the answer i was looking for...
Thanks man, u r a great motivator, i own u big time¡¡.
If u ever come to Guadalajara Mexico will be great to meet u. Mail me if u come, u have a greatful lad here.
I worked for the Container Store for a holiday season and they treated us very similiar. It was an extremely respectful atmosphere to work in. Even though I was just there as a temporary employee to help over the holidays, I felt valued and respected and I was able to use my brain and compassion to serve people and make their lives better with the products. It made me understand customer service and the purpose of selling something useful. It's wonderful to hear that you do that too!
Ha, great advice Derek.
It's hard initially to let go, after all your business is your baby, but it will always be a baby if you don't educate and trust your staff. Information and guidelines can empower your staff and once the structure and training is in place your business has the building blocks to grow.
Okay - you already have a ton of responses - still i want to say "cool" - for a different reason. Do you remember the story some people call "ten talents?" The master gives to each worker a responsibility -well, actually a bit of money - called 'talent' - just happens that it sounds like a word we'd use for artists, right? But, the master leaves and returns a year or more later to see how each worker managed - okay, odd, i suppose - but in your post i see the ancient story - from "the master's" perspective . . . very cool - thanks - -g-
Once again Derek, you have nailed it to
the wall! This is sound advice that I too
have been thinking about but not yet implementing. It's so important to your
business to be able to duplicate yourself
many times over for true success. The kind
of success that allows the Disney company
to keep running decades after Walt Disney
has passed on! Blessings, LK
Derek
As we say over here in the UK 'you've hit the nail on the head'!
The essential difference between being self-employed and a business is that in a business HR do the firing and if your lucky the hiring. But as with any outfit the key is to 'sell the vision' and get 'buy in' from the staff otherwise nothing really works!
Best wishes
Chris
correction, FRIDAY, january 28th
my beloved gloria domina & friends are going to the grammys. she's on a compilation with moby, russell simmons, julian lennon & many others. for the cd www.healthyfoodforthought.com
if you are in nyc, a cd release party at peter max studios on FRIDAY, january 28th.
You've just reminded me that I need to get my intern back in here and make this work. I had sort of given up on the intern thing as it takes so much energy to show them everything! But you are so right, Mr Sivers. As usual.
A great article Derek and sometimes it's just learning when to let go as well as putting alot of trust in your fellow workers
Derek,
Very well written and timely. In fact your words have given me the nudge to hand over a percentage of my music income i.e I'm going to take a risk and sign an offered publishing deal from the US and take on board an online marketing manager here in the UK and offer him a cut from my download sales here.
I have literally tried to do everything on top of creating and co-producing my album "Birth, Death And In Between" En bref you've inspired me to realise I need to delegate, trust and have faith in others. This will allow me to do what I should be doing which is create music and not try to be artist, manager, marketeer and publisher.
Thanks Derek.
Onwards.
Al Goodwin.
Goes back to a point I've always thought most businesses miss: if you don't trust the people you hired to do the job you hired them for, why do they still work for you?? Michael Gerber is one of the most brilliant business writers around. He would have had you build the "process" first and make it repeatable, thereby, taking the "thought" out of certain actions and allowing both you and your staff to work "on" your business rather than "in" it.
Derek,
The operating Manual is the most important tool the delegation process, I have learn over the years to use it well. Whenever a situation arises,it is record in a crises log and when resolve the resolution is recorded and published in the operating manual.Every meeting the manual is covered for compliance.
I agree with Ronan... Hey! I'm subscribed to his recording show too!!!
Once again brilliant!
I look forward to all your thoughts here.
Thank you for sharing with us.
Hey Derek; I'm glad you referenced the E-Myth - and I'm wondering if you have read any of Seth Godin's stuff - like "Linchpin" for a slightly different take on the automatizing... good stuff here - I'll be back
I loved “Linchpin” and it made a great point about hiring brilliant people. His complaint against E-Myth was its suggestion to use lowest-common-denominator people in your business system. But as with any book or advice: you take the bits you like, not all. -- Derek
Great to here your wize learning and shareing thoughts again Derek
This is a trap so many small business owners fall into, micro management.
Derek,
Great post as usual!
Its worth mentioning that one of the essential elements to this idea working is being able to set your ego aside. You did and it worked. In my experience most people keep their hands in everything because they want to take the credit.
I can't remember who it was, but some magnate once said something along the lines of "you're not working efficiently if it’s you doing the work".
I don’t receive enough of these emails from you. What would be good is something like this each Monday – something new to implement/try each week.
Bulls eye again
Thanks, Derek!
Before we had an Operations Manual and some institutional memory,
when I went on vacation (I forced myself), everyone went on vacation -
we just shut everything down except taking orders online.
Best of Success,
Stephan
This was heard loud and clear and so timely. I appreciate this Derek. Ya know its a very straight forward point that us self employed have to learn to delegate, empower and train. But my question is what ever happened to that "Muck work" idea you were spreading before. I somehow felt it was a secret ingredient to helping the artist out here who cannot do all their needs to be done to keep a successful independent music career afloat. And now since you left we have been swarmed with tweeting and video bloggin etc. Bring out the "muck work" blog ideas again
Much love and respect D. peace
Happy to see you are back Derek. Getting the monkey off our backs has always been a problem in life. There are many courses out there on that subject.
The Desert Fox, Rommel, obviously had to delegate. So, having thousands of people to use he developed a simple formula. He gave each person two of the following categories; smart,dumb, lazy,industrial. If you have enough work there is always something for the dumb and lazy to do. The smart and industrious get leadership roles. The dumb and industrious get dismissed because they are dangerous. The smart and lazy get the highest positions because they naturally are inclined to delegate.
However how successfully all this works is based on timing and luck according to the sages.
Island Frank
Thanks for the great post, Derek! I'm working on making myself obsolete right now.
Very good
Great article to help many persons who have this problem. I will try to do like you because I really need that
Thank you, It was very interesting to read you
Respect
Chris
Hi Derek,
Thanks for sharing your experience. I totally agree with you on the need for delegation. I work for an organization and it is important for one, especially the managers, to delegate tasks and authority (and not complete accountability) to the subordinates in order to take on a more strategic role to advance the company, as the survival of the company relies on continuous innovation/sales, process optimization and operation efficiency, etc.
Documentation is definitely important. Business-as-usual operation and activities should be properly documented such that every staff perform the same function in the same standard way so as to ensure quality.
I would consider succession planning for key positions is another form of delegation planning in process. This is critical for an organization to keep evolving and surviving into the future.
Just sharing my experience...
cheers,
xavier
That is so thought provoking thank you for sharing your life with us all
Thank you again. I've been told I am a control freak
Recently watched a 2.99 Red, white and Blues dvd by Martin Scorcese presents and had a blues guitarist called skip james- a legend -yet he left his playing to join his father but it was so contained-his deparure in music/recording felt harmonious to his values- he never gota penny and it was the time of the Great Depression. One can feel the undercurrent of his soul-his voice resonates to a standard of universal fullfilment- the other blues guitarist who the programme tried to make a legend i just knew he wasn,t-not just the four kids but the way he sat in the chair- Just written track End God Star-5am music- anagram of my road-out stigmas an adress one salem cottage somewhat which is on the market.
love and blessings - so grateful for your efforts
The 'self-made' man is never made alone.
Excellent advice. Now if I can just get over the old saying my mother use to tell me " If you want anything done right - do it yourself". Your advice is great and maybe I can learn to stop hanging onto the reigns so tightly. Your solution makes so much sense.
Thanks a lot, Derek. While I'm not really delegating right now, I currently found my way of "that's (good) enough" instead of always wanting more... More... MORE!
Doing the right amount of delegating is part of Entrepreneurship rather than Management. I'm not sure if there are translations of books by Prof. Günter Faltin, but if you ever get the chance, you'll find his approaches and thoughts similar to yours.
Faltin founded several start-ups, without significant investments. His most famous one, the tea-campaign, founded in 1985 as a student project, became leading importer of tea in 1995 and world-wide leader in 1997. And of course, after the companies were set-up, he started delegating and finally left them.
Thanks again for your very nice and helpful postings.
Hi Derek. I caught your response to Matt #159. Which answers one aspect of my question.
I guess I'm still wondering if it makes sense to develop a business plan from the outset with the intention of making myself un-neccessary ASAP.
A friend recently commented "Renee you have an exit-strategy as a distinct focus of your business plan?" she thinks this is crazy and irresponsible.
Your thoughts?
Renee
p.s. as per your advise, I've set up a blog. It is very simple, but I'm focusing on developing content before I get into jazzing it up.
Thanks for the encouragment.
Making an exit plan from the start is debatable. Some say it's required. Some say it's ridiculous. No one answer. But either way, yes, you can make yourself un-necessary ASAP. Helps if you're there to guide it, though. Work on on your business instead of in your business. -- Derek
Great perspective on making the transition...re-affirms it's possible to have people uphold your vision without working yourself to exhaustion.
Very good advice. I'm going to use it.
Thanks Derek - a perfect illustration of the difference between managers and leaders. A leader teaches people how to see, a manager tells them what to do.
I guess this really requires a lot of trust & good hiring from the door of competent visionaries. Do you suggest this after a company has really been established or is there a way to implement this within a start up? Just curious?
-- Derek
I think it's possible from the very beginning. I'm going to try it with my next company.
Is a never ending story. I congratule you because you have a special way to express that mistake we almost all commit
This should be requisite reading for anyone with the " entrepreneur" bug
I just printed this for my husband. He's an equipment supervisor, and the answer that staff did the hiring, you did the firing is right on.
I wish I could forward this article of yours to a previous boss of mine. He does exactly the situation that burned you out. He dislikes trusting much of anything to any of his employees because mistakes get made and his business has to take the loss.

I would forward it, but I do not want to appear as if I'm telling him how to do his job. However, I will keep this in mind should I ever try to 'run' something.
Such timely advice Derek!

On my recent permanent nomad travels to Hawaii, I connected with an intentional community - there was such synergy & energy with my gifts & what they need in their development. very cool stuff.
many of the conversations i've had with them involve the very topic of delegation so that the "machine" can operate even when the founders aren't around - and in fact, should be able to do this!
i think delegation is so key also because it frees up people's time to focus on their "genius" skills - what they love to do and are exceptional - like you mention the inventing & creating. not to mention, when people do have that time to do what they love, it is precisely THAT work that will allow the business to grow to heights unobtainable through doing everything yourself.
love how articulately you could relate your experience, and some great ideas of how to implement this - thanks again and aloha!
still very excited to help others delegate when MuckWork launches!
I am now well and truly retired ,and I know what you say is true. Had I read your message years ago , I could have retired sooner,
All Good Wishes, Peter Durham.
Company philosophy is fun to build with a small team! I have seen that first hand and it could go both ways. Trusting that the team mean well and believing in them when they do well or make a few initial mistakes seemed to make a HUGE difference between good/bad outcome
Wow, great points Derek and a fabulous technique, and now you've taught us as well! This is great as long as you have employees that follow your thought process...and I suspect the ones that don't, learn where the door is real fast
...
Very Best Regards,
George
Wow, OK I really like the idea of this, makes sense dude.
www.total-anonymity.edu.tc
This is great information. It applies not just to self-employed, but anyone who owns, manages or otherwise operates a small business. It will stay small until you get out of the way, and let your underlings make some decisions, and do things without constant intervention from the boss.
Set up good guidelines.
Explain the philosophy behind the business' decision-making process
let go of perfectionism. Good enough is usually good enough.
trust your people to do the right thing
check in and make course corrections from time to time.
focus on the big picture.
What amazing story thanks for sharing,
Hello Derek,
Yes,teaching by example works every time.
Thanks as always,Derek, for the insight.
Great perspective and definitely where we see ourselves in the future. Maybe a dumb question, but chalk it up to inexperience: how do we know when it's time to hire an administrator? My husband and I have a music school and have only been in business for a year. While we have additional teachers to share the teaching (and income producing) work as we grow, we do all the admin so that more cash stays in the business. Is this a trap? How do we know when the expense of hiring someone is worth it?
Thanks Derek - would you like to come work for us? You're just what we need!
thanks, Derek. Everyone would work more productively if more companies and organisations let their people exercise their discretion. Meanwhile will you talk a little about hiring, though? How do you know someone's a good fit for your organisation?
Derek,
When you delegated work, was there any worry at all that an employee will know all your secrets and start a copycat business?
Derek -

so far I have been an avid reader of your blog but did not take the opportunity to say thanks for all the great content you push onto the internet.
Hopefully you do not run out of ideas for new posts
hi derek
thanks for the sage words as usual. nice to hear from you. didn't know you were back from your trip. how was/is it?
glenn
Thanks !! Derek
Great post! It happens to me all the time. Somehow when I get more help, I still end up just as busy!
You are and have been God sent in many ways, many times, this post explained my current situation completely. Thank you for sharing and being one of the chosen few in this world who actually care about seeing the growth in another person and also seeing so much potential in your dream and business that you are generous enough to share it with others and not keep it all to yourself. Instead everyone involved benefits from it including yourself. Oh how I needed this. Thanks Derek and God Bless You always!
Derek,
You are so right about having time to make improvements, optimizations and innovations. In fact, if you don't have time to be strategic, you may miss out on a future opportunity that might be the ticket to growing beyond your wildest dreams! Thanks for sharing.
Your fellow E-myth devotee,
Tim Evans
Wonderful, thank you!
You're absolutely right. In fact, I'm one of those guys. Doing everything myself. Need to be able to get more leverage by delegating some of my work.
Thanks for the article
Brilliant stuff. Motivates me to learn these skills and delegate more and become a business owner myself.
Wise advice and an inspiring story. Investing in people and encapsulating best practice means the self-employed can progress to the next level.
You answered my question...how the HE@# does Derek do it!
Best Wishes for a great and healthy 2011
Very true. This weird limbo period happens for everyone successful. You go from begging for work/a job.. then you get too many jobs/tasks for you to handle based on success, so you end up taking everything without realizing that you can't handle it all.
Very insightfull.
Hi Derek,
great article, good advice! just got back from CA.
Quite Brilliant indeed!
Hellooooo Mr. Derek ::>>>
Found it really nice and helping; i surely got the idea behind getting unnecessary for the business.
actually i was looking for such idea somewhere as i am facing the same situation myself.
thanks a lot for sharing ur thoughts Derek...
if i weren't my own manager i'd fire myself
Thanks for the story. It comes timely to me as a small music business owner transitioning into new directions.
Fantastic - very insightful! Thanks for passing it on...
I'm a business owner, not self-employed. Lol. This was a great, great article.
My business is a little more than a year old now and it started with me and I've taken on an additional employee to handle the marketing stuff. I get so many questions and so little action. I know I have to look at myself and do a little bit of what you did with your staff.
You let them in on your thought process and philosophy and then you empowered them to take action. Simple, yet brilliant.
Great article and thanks, going to share this.
Simply briliant!
Dear Derek: Please do not miss that what your process managed to eliminate were the constant distractions that cripple the self-employed. While the only stupid question is the one that is not asked, remember that instruction and policy repalced constant distraction thereby enabling delegation. A wonderful pice and very helpful
Derek, I really like this feeling when some problem comes to me and then I delagate it to one of my team members. What a relief!

Why business owners wants to do all by themeselves. I can't get it. Maybe they don't want to feel un-necessary
Brilliant. Truly.
Great article, and great approach to getting the team working under your core philosophies to make the business a success.
Briant, Briant Thank you (your little friend Pascal
Nice love it thanks D
Really nice article and story, I have to put this on practice.
Derek:
"So our two newest employees were entirely found, interviewed, hired, and trained by them."
I'm guessing this refers to the two CEOs you hired just before the sale?
If so, kudos on that degree of delegation.
Well put. Maybe another piece could be about team building. For without a good team, this could produce some backfires. How do 'you' judge work ethic in advance?
Thanks a lot for the advise. I am wiser by many years through your article. Most importantly I will save many years
)
If you are unwilling to delegate then you have (knowingly or unknowingly) consigned yourself to playing life small.One of my 2011 goals is to outsource overseas (China/India?) some task/job in order to get comfortable with delegating.
Signed - A recovering micromanager
Any advice on creating and maintaining an operating manual?
Thanks!
Just start doing it, then let the people learning from it give you suggestions on how to make it easier to learn from it. -- Derek
I had the same problem, years ago. I created a software system that uses key words to find information. The key, for me, was to make it easier for people to go to the software than to come to me. As we collected more and more information, decisions, even stated policies, I was able to move farther and farther away from the day-to-day running of the business. The more power you can place in your employees' hands, the more they can do and better your company can become. Two books that are great for this are: E-Myth (Gerber) and Good to Great. The name of the software we developed for this is www.knowitall.biz.
Manuals are only good if they are easy to use, easy to change and actually get updated regularly.
We tried every different scheme for manuals that we could and none of them worked for us. We ended up using KnowItAll because it "granularizes" the information. You don't need to look in a manual, simply type in key words and find your answer. Also, if a piece of information is wrong, change it, right there.
It really has revolutionized my companies. (yes, I am a fan...)
Well, I translated your post into Russian.
Thanks for the cheerful story. It's always better than lessons.
Hello Derek I know Itz been awhile,but we're still here lol anywho I knew you would be big when I came across your info in a diskmaker mag right befor the online explosion good to hear from you and loved reading the info
Great article! I discovered the benefits of making myself unnecessary when I got my first job. By building a guidebook as you outlined, I was able to train my replacement quickly and was free to move on to the next role, with my manager's full support.
Setting up a basic framwork with your philosophy behind it; allowing others to learn by following and teaching it; listening to feedback and acting upon it when necessary, can lead to an overall positive outcome.
Brilliant article Derek! Very very apt for my life in the present moment!
Thanks for Sharing!
Amazing stuff. Thanks!
Great article. I am self employed and know what you mean - yet I find it hard to break out of the pattern. I like the idea of taking a year off as a goal - although it seems impossible to me. Still, a good goal...
Hi Derek, admire your blog and to the point advise.
How do you see this working with an initiative that is not in a physical office space, but an international group of people that form a team that organize an Europe-wide event, mostly communicating through Skype and E-mail and only meeting in real life once every two months for a week?
You sure can't mean that whenever a situation occurs you call everybody via Skype and explain it... They all have their own lives and sometimes jobs, it's not "always-on" like that.
My struggle is exactly what you described: too much is coming on my plate and everything seems to have to run through me or maybe two people. How can I make the rest just a little more autonomous?
The same. Set up a wiki. Email everyone. Doesn't have to be real-time voice/face. Sometimes it's the very build of your business system itself. The processes that make things happen. -- Derek
I guess my one question would be does delegation ever bump up against the integrity issue. For instance on a blogsite should one always write his own blogs and can a reader assume that the blog writer is also the same person that responds to comments. Thanks
Riley
No right or wrong answer to that. It's up to you to decide what's right for you. -- Derek
great piece of advice.
Derek,
your words are always inspiring and happy to be a part of the discussion. The music business is an interesting one, and one which I have taken on the task of promoting an artist, my wife.
My background is finance and marketing of services, hers strickly creative with alot of misstrust. hardt to get her to delagate, however I continue to try. I look forward to helping and using muckmuck..
This is the best article ever written on startups/small businesses ever. I come back to it at least once a month.
Wow! Thanks Spencer. I really appreciate it. I'm a big fan of your blog. -- Derek
I really really like this post. Very inspired me as a freelancer. Thanks
I know exactly what you mean, questions all day long, the more clients you make the more questions and the less work you do and earn. Time to delegate!
You have to work on your business, not in it. I've always found it easier said than done.
Excellent Post Derek. I've read the e-myth revisited a number of times and see it is being a strong guide to how a should aim to change they way I react to day to day situations. As a rule I ask all my colleagues not to come to me with a question unless they have a least considered a number of possible solutions to their problem. Also working in a creative environment, it is hard to base decisions on rational business processes as creative types are much more in-tune with their emotional responses to situations. The only way to avoid being owned by your business is to make everything process orientated and to document and illustrate in diagram format the processes in which your business operates. This I see as being critical to any small businesses success
We read the same book
This worked for me 100% but none of my friends ever believed me. I haven't been going much to the office for more than 5 months now.
One of the best and most interesting articles I've read. With a little effort at the outset you can make yourself superfluous to your business. As long as everyone's singing from the same hymn sheet of course!
This has to be a very brilliant post and truely understand what you mean by delegate. As a business, you need to take on employees and let them do the work as well or else you will stay very small and never truely grow your business.. Awesome post.
I like the idea of delegating and making a business grow, this is a perfect example of why that must be done..
Great way to demonstrate having people actually do the work and help your business grow. Perfect example of businesses that stay small because there is not a proper set up of employees and delegation.
I can say that delegating is the most difficult thing I have tried to learn as a new business owner. The tip about the manual is great. This is a helpful post.
This is my first opportunity to visit this website. I found some interesting things and I will apply to the development of my blog. Thanks for sharing useful information.
You are 100% correct and this is a very hard task to complete, but most small businesses never get much farther as they need to delegate and have other people do some of the work as well..