This one action will be one of the most useful time-saving, opportunity-creating things you’ve ever done:
Prepare, in advance, all of the things that people and sites ask for when you’re self-promoting.
Make a folder on your computer called “promo” and put these things inside for quick easy access:
- MP3s of your best songs. Give each one a nice long name, without spaces, so that if anyone runs across it on the web they know who it is. (YourName-TheSongTitle.mp3)
An entertaining bio written four times, in four different lengths:
- Long bio. Over three paragraphs, 1-2 pages, exhaustive and rarely used.
- Medium length bio. 2-4 paragraphs. The top end of what people will sit and read online.
- Short bio. One great paragraph.
- One-liner. One great sentence.
Quotes from reviews:
- One big text file with every review you’ve ever received, all typed out and credited.
- One text file with just the best short quotes from these reviews.
Graphics, with a few different sizes of each:
- artist photos (studio shot, live shot, up close, far away)
- album art graphics (big version, small version)
- your logo, if you have one
If you do this, just once, then the job of uploading your information to another website, or giving materials to a media outlet, will be painless. You can jump on every little opportunity that comes along.
Bonus points if you have your own website, and put all of this stuff on a “promo” page on your site, so anyone else can get it all from one place, too.