If you target sharp enough, you will own your niche
2007-08-18
Let's say you've decided that your style of music should be proudly called “powerpop”.
If you say, “We're powerpop!” in the very first sentence or paragraph all of your marketing.
If your email address is “powerpop@yahoo.com”
If your album title is “Powerpop Drip and Drop”
If the license plate on your band van is “POWRPOP”
Well then... when someone comes into my record store and says they like powerpop, guess who I'm going to tell them to buy?
Have the confidence to find your niche, define who you are, then declare it again and again and again and again.
If you do it persistently enough, you will OWN that niche. People will not be able to imagine that niche without you.
(You can try to make your own, if you're brave. You might be “the best techno-opera artist in the world”.)
Derek, good advice. Too often the marketing is AFTER the product, not at the same time the product is begin developed. Much like a good title of a book or headline for a marketing piece.
Welcome to my World...
Got an eMail from you today...
it brought me here...
I enjoyed looking through your
website...
I'll go see if we are connected
on Twitter... if we aren't I'll
add you on my:
http://www.TWITTER.com/DomainBELL
Have a great weekend...
~Patricia - DomainBELL
Even though we've been telling people we're "90's Alternative" we actually consider ourselves to be "Gothic Pop" because our songs are catchy like Pop songs but our lyrics are usually dark and depressing.