Have fun - do NOT be corporate
2007-08-18
Never use corporate marketing-speak.
Be weird.
Be a real person.
Sound like one person speaking to one person.
This is a big reason why it's COOL to be indie instead of corporate.
Real people respond better to the weird fun stuff.
sounds like my motto "dare to be rare" and also Andrew Dubber's advice to go ahead and invent a niche/genre..