Derek Sivers

Entrepreneur, programmer, avid student of life. I make useful things, and share what I learn.

Have fun - do NOT be corporate

Never use corporate marketing-speak.

Be weird.

Be a real person.

Sound like one person speaking to one person.

This is a big reason why it's COOL to be indie instead of corporate.

Real people respond better to the weird fun stuff.

Have fun - do NOT be corporate