Derek Sivers

Keep in touch

Quite often, the difference between success and failure is just a matter of keeping in touch.

There are some amazing musicians who sent their music to CD Baby, and when I heard it, I flipped. A few times, I stopped what I was doing and called them to tell them I thought they were a total genius.

Twice I left a voicemail, and guess what? They didn’t call back! What masochistic success-sabotaging kind of thing is that to do?

A week later I had forgotten about their music, since so much new music came in.

If they would have just called back, and kept in touch, they would have had a huge fan at a large music company — a fan that would go out on a limb to help their career in ways others just dream of. But they never kept in touch, and now I can’t remember their names.

On the other hand, there are other musicians whose music didn’t really catch my attention the first time around, but they kept in touch so well that I often find myself helping them more as a friend than a fan.

Keep in touch, keep in touch, keep in touch!

People forget you very fast.