For every action there is an equal and opposite reaction.
Some were worried that short-attention-span entertainment from YouTube would diminish attention spans. But 50-hour-long dramas like Game of Thrones, Breaking Bad, or Walking Dead are more popular than ever.
Every abundance creates a new scarcity.
Every time someone complains about how things are changing, remember that change leaves room for its opposite reaction, too.
Let’s think of some examples, shall we?
- ACTION: More and more and more music to choose from.
- REACTION: More need for tastemakers to tell us what’s good.
- ACTION: Less venues for musicians to play.
- REACTION: House concerts.
- ACTION: Too much email.
- REACTION: Popularity of other methods like Facebook message, WhatsApp, and Slack.
- ACTION: The push to make recorded music free.
- REACTION: Paying artists directly, with Patreon, PledgeMusic, and other crowd-funding. ACTION: Social network, where hundreds of people you’ve never met are called “friends”.
- REACTION: Anti-social network, a secret site where you can’t see who else is on there unless you’ve privately communicated a shared password. Then your “friends” can be your real friends, and you can have a better (private) conversation. (No this doesn’t exist yet, but that’s part of the fun of this action-reaction thing : using it to imagine what should exist.)
The chief economist at Google said, “If you are looking for a career where your services will be in high demand, you should find something where you provide a scarce, complementary service to something that is getting ubiquitous and cheap. So what’s getting ubiquitous and cheap? And what is complementary to that?”