Wikinomics at work
2007-09-25
If you own or run a company, and haven't read Wikinomics yet, you really should.
It gives some amazing examples of how companies in many different industries from gold mines to pharmaceuticals are learning that if you give anyone-interested full access to the data, they collectively can do much better work than any in-house staff.
Seth Godin pointed at a new example of how this is working picking winning stocks.
Of course I've been thinking about the different ways this could apply to CD Baby.
I started with a tiny move, letting anyone skin the cdbaby.com website.
Any ideas for other places the world, collectively, would do a bunch better job than a few people, in-house?

I think the Long Tail is a fascinating topic and I am amazed at guys like you that figured it out/stumbled across it so many years ago and figured out how to make it work. I am giving it a shot now so wish me luck.
btw Derek - gotta get that RSS link up.
Thanks
Matt Kern
http://cdbaby.com/cd/professorjohn