Derek Sivers

Entrepreneur, programmer, avid student of life. I make useful things, and share what I learn.

Wikinomics at work

If you own or run a company, and haven't read Wikinomics yet, you really should.

It gives some amazing examples of how companies in many different industries from gold mines to pharmaceuticals are learning that if you give anyone-interested full access to the data, they collectively can do much better work than any in-house staff.

Seth Godin pointed at a new example of how this is working picking winning stocks.

Of course I've been thinking about the different ways this could apply to CD Baby.

I started with a tiny move, letting anyone skin the cdbaby.com website.

Any ideas for other places the world, collectively, would do a bunch better job than a few people, in-house?