Derek Sivers

Entrepreneur, programmer, avid student of life. I make useful things, and share what I learn.

Read about new music. Use the tricks that worked on you.

Go get a music magazine that writes about new music.

You'll read about (and see pictures of) dozens of artists who you've never heard of before.

Out of that whole magazine, only one or two will really catch your attention.

WHY?

I don't have the answer. Only you do. Ask yourself why a certain headline or photo or article caught your attention.

(Was it something about the opening sentence? Was it a curious tidbit about the background of the singer? What was it exactly that intrigued you?)

Analyze that. Use that. Adapt those techniques to try writing a headline or article about your music.

Read about new music.  Use the tricks that worked on you.