Derek Sivers

Entrepreneur, programmer, avid student of life. I make useful things, and share what I learn.

Blah blah blah... What NOT to say

At CD Baby we ask musicians to give a one-sentence description of their style. You'd be surprised how many artists say, “A sound like no other. A hot new artist for the new millennium. A band you're sure to enjoy!”

Imagine if a business-owner told you about his company, “We're a top-notch 9-person company. We believe in service, quality, and dependability. This is a business you're sure to enjoy!”

Would you remember that 1 minute later or give a damn what that business did?

Nope. They lost you.

Think how many people you're losing when you describe your music in a boring, or generic way.

When writing their description, musicians often say “The members grew up in Boston and met in high school. After the bassist left to pursue another career, they found a replacement who has solidified the lineup as it stands today. They regularly play the local club scene.”

Imagine a computer store saying, “Our VP of finance graduated from Penn State. We found our office manager through an employment agency. After our initial marketing director left, we solidified our lineup as it stands today.”

WHY SHOULD I CARE?!?

Get out of your own skin, and describe things in a way that's interesting to other people, not just yourself.

Blah blah blah...  What NOT to say