"Online" marketing = "Color" TV
2009-12-08
You can't help but smile when you pass an old motel that still has the sign advertising “Color TV!”
In 1960, it was important to mention that you weren't talking about ordinary black and white TV. No, this is the new special color TV! Oooh!
But now that all TVs are color, it's funny to hear someone (even a sign) refer to it as “color” TV. It really dates them.
Now I can't help but smile when I hear people talk about “online marketing.”
In 1995, it was important to mention that you weren't talking about ordinary print-paper marketing. No, this is the new special online marketing! Oooh!
But now that all marketing is online, it's funny to hear someone (especially a business person) refer to it as “online” marketing. It really dates them.
I tend to agree, but then again I just met a lady who told me "I don't DO email"
I want my online marketing in color!Happy Tuesday Derek!
hmmmm, where's that hotel? I think I might have stayed there before!
Well, unfortunately the "grumpy old men" are still in charge. I think that traditional print/display advertising is going to not go down without a fight. I predict that they'll get the other old men in charge (government) to intervene to give (print) an unfair competitive advantage. Same as the music business using the DMCA.
There are still plenty of people who don't believe in the internet - especially those on festival committees so if you are marketing to fests, "online" doesn't always work.
Can't wait till high definition marketing
While I watched my color TV last night I felt very proud of my online marketing efforts on the World Wide Web
So can I still call my new CD an album?
Always. For the same reason you can call a photo album an album. It's a collection. -- Derek
I would actually be attracted to the dated hotel sign with "Color TV" on it. Thats a great pic! I am such a nostalgic person anyways
What a great sign! Did you stay at this Coronado Hotel?
-- Derek
Found on flickr. Creative commons license.
there should be a list of these kind of anachronisms like e-mail vs. email (oops email itself is an anachronism isn't it?) - maybe your readers can provide a list?
Now the new OOOHH seems to be "Social" marketing... I've been job searching lately (in the marketing field) and have had many people ask if I can do "Social" marketing. I even had one employer ask if I'd ever heard of this new website called Facebook...lol. In his defence, he was probably about 60.
Isn't a reference to "online marketing" simply a distinction of a type of marketing not a reference to a point in history? Large organizations with multiple marketing channels may find it important to specify the means by which they market.
i.e. online marketing / print marketing / cold calling marketing / etc.
...or maybe I am just dated?
Derek,
I believe this "dated" condition has to do with people's natural urge to keep up. Whether it be keeping up with society, technology, or literature, people are always trying to keep up. They are trying to emphasize how ahead of the curve they are from their competition. What's really sad is that the majority of our peers fall for this tactic EVERY time. It's as if they actually believe that the internet was created in 2008 and blogging, maintaining a website, and selling merchandise on the net are all new establishments. I don't see any way around these people because they will always exist. What the sellers you are talking about and the customers I'm talking about share is an addiction to a fix similar to heroin. They will never ever find it or keep up because just when you think you've got it it disappears.
On HD tv, I'm surprised when I see standard definition commercials on an HD station.
this is what i look for in an ad / in a product:
made locally (or at least tells me specifically where it was made)
the workers are treated ethically
tells me how it was responsibly raised / made
minimal packaging
the picture makes it looks beautiful and useful
this stuff is not new, but so much stuff is junk and made in sweatshops... so i read the ads carefully!
I get what you're saying, but there are businesses that do virtually NO on-line marketing. I am in the financial services industry, where very little is done on-line. Marketing generally means picking up the phone, walking to area businesses, sending letters and cards (admittedly the least efficient and productive method), conducting seminars, mingling at Chamber of Commerce meetings, and so on. It's a person-to-person, one-on-one business that doesn't lend itself to online marketing. In fact there are certain regulations that could easily be violated in an on-line environment.
Sure, anyone worth his salt has a web presence, and maybe a Twitter ID and such (many firms electronically prevent the latter and otherwise strongly object to their use), but all such a website is is a billboard one hopes someone will respond to - few if any people ever do. It's only ever done because it's expected, and it can't hurt.
So while the expression "online marketing" may date some people, it sure doesn't date financial services people.
You know, my recordings are special, they have Dolby.
It doesn't take long for methods to become dated in today's world
I feel as long as I can stay excited about what it is I am doing, I will somehow get it across. Always good hearing from you Derek!
Merry Christmas & Happy New Year!!
I am going to the icebox now for a snack.
I noticed you put a translation tab at the tob. Way to cater to your non-english audience.
Lol. Trueness. Remember the ads for Color TV compatible antennas?
TH
Not "all marketing is online" marketing.
I met a well regarded (by her peers) publicist the other day and she doesn't have a website. I thought that was very interesting. It's really fascinating to see how much of the "old school" there still is in the music business.
I'm curious how much of that is simply a product of their generation, and how much is choice.
Funny, when television came along, everyone thought radio was dead, but somehow the corpse kept moving. Changed a bit, but remained viable.
Now that we have Kindles and ipods, people are trying to say tangible books and discs are history. Me, I believe in hard copies. I don't want my music zarked or otherwise lost when the machinery fries, and I like the feel of books and I don't want to risk having a book I bought and paid for yanked back because someone found something "wrong" with it.
Every time a new technology comes along, you have to get your old information upgraded to the new standard otherwise it's gone for good. Except for printouts. If you have a printout, you can always reproduce the information.
Technology is nice except when it doesn't work. When the grid is down, I pull out my hurricane lamp and a good book and am just fine.
So call me a fossil or an anachronist; the important stuff is the content, not the media. That said, I LOVE my jump drive which safeguards tons of photos and documents. It all works together.
Everybody should download our new album! Because its in STEREO!
http://www.mininova.org/tor/3189611
I agree with comment no 19 from Danny Brooks.. real music shines through all the passing trends.. TIMELESS!
thanks for your always inspiring blogs Derek
maybe now it would be cool to actually have black and white TV. the motel offering the 'real' 50's experience....
The point you are making seems to be establishing the fact that certain people do not change with the "signs" of the times, retain past buzz words, and fail to keep innovating and adopting new technology. What advice to you have for people to stay on the "up and up" with the current business trends? or to the people who need a reason to keep adopting new technologies?
I think the moral of the story is get with the program, learn the lingo, and watch your back!
Anyone notice the helmut on that guy? and the price of turnips.
That is a nice pic tho.
I love the multi-redundancy in this video where the guy says, "haven't you even read my online internet blog??"
http://www.youtube.com/watch?v=ZKCdexz5RQ8
electronic revolution started about 60 years ago and now it seems that replacing technologies are actually intertwined. we see, for instance, fax and email happily coexisting. Today, my 8 y.o. son turned down wii to play with an old nintendo64.
I love to be "dated", personally... I love knowing that I lived in a time when nobody had cellphones. People hand wrote and sent letters. The toys I had as a child... Lincoln Logs, Erector Sets, etc. are now coveted Ebay finds and have spawned "like the original" new versions.
The best news is that solo acoustic guitar appears to be pretty timeless.
Derek,
One more thing I just realized you should have the different languages in your translation tab actually written in the correct language because if they don't speak English they probably won't see the appropriate translation. Just a thought.
music being derek
that was a lousy post.
without purpose.
did you post for the sake of posting?
that is truly muckwork on your part.
you need to fall in love or at least enjoy some truly kinky sex.
sometimes the guru just don't know what to do.
bright musical blessings
ian the being
Yeah.Didja notice the Coronado is "Refrigerated"!! Not air-conditioned, mind you. But REFRIGERATED !!! Nice and cool, I bet
I'm going to call it Venereal Marketing to differentiate myself.
I want to find a hotel sign that says: "TV with knobs."
Depends:
Vintage musical equipement is in.
Vintage antique furnature is in.
Old Vinyal records are in.
Analog is in.
So it depends what the commodity is.
Its like what color do you like?
Depends what its attached to.
Cars
woman
houses
cloths
location
You could advertize color tv in Costa Rica, in the village of Tuis,
"all marketing is online"? Hmmm...
How about "Clockwise."
But alas: The trendy upscale thing is to have an amazingly expensive watch with hands.
The relevant fact is that now everyone can buy a cheap digital watch for a dollar.
Hello, Derek:
My favorite form of contemporary advertising is the term “Wall Street talent,” the ultimate oxymoron, the very definition of anachronism, now utilized by the financial establishment’s Big Media shills to sell the concept that mega-billions in compensation bonuses are required to keep “the talent” from moving to competitor firms. Almost every day, the term “Wall Street talent” is brandished by America’s Big Media brainwash machine as a weapon against the indignation and revulsion of America’s rapidly expanding peasant class toward the rapacious financial Establishment that looted a nation’s treasury in broad daylight without so much as a notable peep of protest coming from its victims.
Well, maybe Wall Street once had “talent’ in days of yore but I know gardeners and dishwashers who would likely do a better job managing the nation’s financial house because, if nothing else, they still retain ethical standards that preclude them from going down felonious pathways.
College kids need to come up with a new drinking game, one in which every time a Big Media shill uses the term “Wall Street talent,” a beer or vodka is consumed. Although that new recreation would leave many collegians in a permanent stupor, judging by their astounding indifference and inaction in the face of Wall Street’s recent flagrant larceny, I truly doubt anybody would notice.
True almost all marketing is on-line but there are still effective ways thru print and tv to advertise. I see the point however I think alot of the old ways still have value and we have forgotten about them since on-line is cheaper, faster and can reach more people. It's like a e-card for the holidays. That's why for all my clients I hand deliver all my cards and gifts. To see the smile, to shake the hand and feel their suprise when they realize the time I took out of my day. On-line is great for the obvious reasons and I use it for sure but I love the face to face, hand to hand side of business.
I'm Facebook, Twitter, Linked-in, Sonicbids, Flickr, and Wikipedia, and I write a blog that pings to a dozen feedburners. That gives me a virtual social life that connects me to gigs, sells tickets, swag and recordings, and connects me to collaborators around the world.
I'm 60.
Did you notice that the red-hued lettering on the hotel sign has deteriorated, while the other colors have not?
Not so fast IT Guru....I do landscape design and installation in Manhattan NY and Brooklyn. Last year i spent about $2000 out of pocket on "Online Marketing" Including Google Adwords, Social Media, etc...This doesnt include the time I personally spent building my Online Portfolio or Blog. If you add my hourly rate to that then the number is or 7,000 .
The jury is still out as to weather any of that payed off. IN FACT it wasnt until I hit the pavement armed only with my portfolio and some business cards that i landed my two largest clients. One was a skyscraper next to Grand Central Station that needed their entrances all redone. ( I walked in on the day they had begun solicting bids). The other was an introduction that resulted in another introduction, to a man who wanted all 3 of his 3 brownstone homes in Park Slope landscaped. Together those two face to face marketing efforts were responsible for over 60,000 in work in 2009.
This time I think you miss the point. People still prefer HUMAN COMUNICATION , maybe MORE THAN EVER.
i guess i'm completely out of the loop then because i still see offline marketing so would still feel the need to make the distinction.
It is an interesting point, but all marketing is not online. And wherever it is, the idea that is being presented is always going to have to compete with other ideas regardless of the medium. Geico is actually memorable right now to me for poking fun at stupid ideas vs keeping it simple. I think that you posted that you do not have a TV. There is a lot of marketing going on at broadcast 720P, 1080i, and even 1080P where available.
Here's another:
"UHF TV"
I still refer to certain styles of of advertising as "UHF TV" advertising.
(Nod to the legendary Don Kennedy who helped pioneered that awful stuff!)
i was resistant to the internet...at first... i mean who woudl want to sit and READ??????when the phone book was always teh resource center(in one town only),,, my girlfriend said this was practically made for you...
and it changed my life and did - well everything for me...so to all those who say oh i dont do email or i dont DO the internet(usually older people - LIKE MY AGE HAHAH50
they are just afraid to be dumb at something im sure many had the same answer when the TELEPHONE came into being....rather than write a letter or go to someones house you could call.. bandmates who dont do email really make it hard for me to work with them, and everything takes forever....i see alot of those COLOR TV signs on motels...
As a web designer and graphic designer it's very important for me to know whether I'm creating an ad for print media or online media. They are both forms of marketing. Though I do get more online work, I still create a good portion for print.
Derek, I think this article is a few years ahead of its time. I think you'll be right eventually, just not yet.
How true times, seasons, and "knowledge" are @ such a rapid pace from just remembering how just over 100 yrs ago we were still in the "horse and buggy state of art so to speak" for 1000's of years
Reff:
http://bible.cc/daniel/12-4.htm
I wouldn't say all marketing is online. Word of mouth is still one of the most powerful marketing tools we have available to us and it is as close as the person standing next to us.
Derek,
There was a Time long ago, that I had wished that I had enough money to Advertise my company and product on T.V., than came along the Internet,"PRESTO" see wishes do come true.......
@Josh Doyle - Absolutely! It's amazing how many younger people who started out designing for web have no clue at all about designing for print media!
The english language evolves ton. You hear someone who grew up in the 60's talk with a person who grew up in the 80's. They're talking about the same thing, but the words they use are dated to when they were younger.
A lot of the people I know that are in relationships are living together. Talking to my parents generation that was pretty rare. I don't know if it's an issue of morals or economics, but it's interesting how the norms of today are often a 180 from the norms of past generations.
Your articles always get me thinking about something I haven't thought about in a while.
Thanks,
Chad
I have the same reaction when I hear the phrase "new media"... it was new 15 years ago, not anymore!
I know I'm dating myself when I refer to an artist's release as a "record"!! Oops.
Online marketing has grown considerably but there is still print as well as television marketing.
Perhaps what Derek is talking about is the fact that the older forms of marketing have all been integrated with online marketing. Its commonplace to reference a URL in tv and print ads where the audience can get more info. Also with youtube a company can set up its own channel featuring its tv ads.
Many of my rural fans are not online. I sell many CDs by putting a stack of them down at the hardware store. Audiences come in all configurations. Buzzwords and up-to-the-minute fashion styling can also alienate.
ha...and I have learned..."online", "offline"..
whatever works...
...and... maybe if you stopped and smiled... it worked!
~Rhonda
Here's what we don't need: Hip juveniles wiggling their weenies at the "boring old people". Last time I looked there were still print and broadcast media. There's online media, too.
Oops, did I say something unfashionable?
How about "music," can we still call it that? ;-)
That which we call marketing by any other name would stink as foul.
I did a workshop at FARM (Folk Alliance Regional Midwest) called "I Love Cold Calling".
I have booked myself for thirty years with mostly phone calls, but automated voice mail is making that more difficult.
Isn't there a Creative common license on "Ooooh!"? I thought it was a Beatles copyright?
Anyway...I would say definitely...that not only do the words "color TV" date the establishment, but the actual paint job in the words, "Hotel". It show's it hasn't been painted in maybe 20 years? However, I have found that some of the nicest people are the poor one's.
Oops!
Thanks for the tip! Guess I'm dated!!
Hi Dear Derek. i so black and white T.V
i used my imagination as a child
i was guessing the colors.
1 channel was on ..
i had more time to play
Dang, I can even remember when e-mail addresses didn't include the "@" sign!
@Efrat - you mean you didn't have that sheet of plastic with blue at the top and green at the bottom you could put over your black-and-white screen to get "color TV"???
As I read this string I see most don't agree. I'll bet you wrote that just to stir it up!
A handshake & a smile are always the best marketing tools.
& feeding 'em a line is not the same as online marketing.
Oh, and to those TV posters, none of those old TV's even work these days without a convertor, 'cuz they all have ANALOG tuners.
So in the case of the motel, you're probably limited to the CC porn feed all night...
Kool Blog!!
Hahahaha. Love it. I suppose if I wanted to tell everyone 10 years ago what I was doing as a singer-songwriter I would have had to buy advertising ;) Devastating.
Now if we could only teach the record labels...
J
Everything I do is digital. I make the distinction because I am saying, it's all online, nothing in the real world, just a few thousand CDs.
Hello,
Have to say that I signed up for online newsletters for several groups I belong to instead of their print newsletters--mainly to stop the flow of so much paper.
But after a couple years--I've found that I no longer read the online newsletters--I never seem to have time. And I miss the dates for meetings and parties--so I have gone back to a few of the print ones because I can read them while I'm doing something else.
Also--don't you think it is harder and harder to get anyone's attention online or even in print because of the flood of material?
Best wishes always,
Mary Z. Cox
A musical Tv. In c minor, G or what have you... Marketing, what a devil...
Ain't it all so contradictory to Art?
maybe they just mean as opposed to mailers, "color" t.v. ads, posters around town, guys with bullhorns strapped on top of their cars, etc... You know, other than online marketing...
I must agree with Ed about Grumpy Old Men still in charge. People still call CD's records. Generations need the verbal threads to stay connected..and what other appropriate descriptive do you suggest?
P.S. I told my daughter to get he walkman last week and she stood frozen staring at me...Talk about dating yourself!!!
When can I have digital 3D marketing?
How true, Derek. That reminds me of all the hype about "organic" food, which sounds an awful lot like the new "Low Fat." Imagine we've lived long enough to see Snapple announce their replacement of high fructose corn syrup with processed white sugar as going back to the "good stuff?"
yes! you hit on something here. same goes for "singer songwriter" or "original artist"...who cares? the punters just want good music & care not who wrote it! claiming originality is worthless but in BEING original is ownership seems no longer relevant ? like we cannot hold onto material like there is a "spiritualisation" in progress & something utterly new is emerging & we can let go of the familiar in order to become a part of something new and wildly exciting & Derek you are a Godsend...you inspired me to go to Europe you inspired me to get out there and play at a time when I had lost hope. You are great!
I never thought about that before. Great point. Bringing it one step further with the whole TV idea when was the last time in the last few years you saw a TV for sale that wasn't HD. It's amazing the obvious things we rarely notice.
Nt jst tht - ppl stl pt vwls n thr wrds. Mrry Xms!
interesting......
Dear Derek:
I remember when there wasn't any such thing as color TV never mind on line marketing. (Does that make me a valuable antique or just old?) In 1950 I saw a black and white 10 inch screen TV being sold in a department store for $1,200.
I think the same for people that are self-described "internet entrepreneurs."
Good one. -- Derek
Speaking of the black & white vs. color thing, is it bad to send non-HTML emails as newsletters? Or is it good?
Personally, I think it's good. Emails between friends are plain text. HTML emails to me are like getting a color flyer in the mail. I know before even looking at it that it's just a commercial trying to get me to buy something. -- Derek
I walked into a bar to pitch my solo act to the owner. I told him about my website. He said "heck, half my customers don't have driver's licenses let alone internet"
My TV doesn't work and I don't care. TV is outdated and boring.
I hang out in a bar like Bud's. Internet don't mean squat to most of the people I play for. The only way to reach them is to perform where they hang out!
It may date them - but there are many millions of dated people and business in that case.
There are vast sectors of the corporate world that are still on brochure-ware. Especially B2B.
I have a cartoon clipping on my bulletin board with a kid and his dad. Kid says to dad, "TV was in black-and-white when you were a kid? What about websites?"
Announcers still say, "Don't touch that dial," and tell us to "tune in." TV commercials use the picture going to a small white dot to indicate TV-being-turned-off and a brief burst of static indicates changing-channels.
With companies still requesting faxes and Kirk Cameron insisting bananas are proof of creationism, I'd say being backward and dated are staples of the american way-of-life!
I also think it's indicative of corporate fear of progress. Which is ironic considering most big corporations pay their marketing firms lots of money to make them look cutting edge.
"Film at Eleven!"
Jody Whitesides, about 3-D digital marketing, go to Siam Paragon Mall in Bangkok and you can see it already in place. Digital screens that display animated promo spots that appear 3-dimensional.
I have no idea how it works.
Its funny and true!
It reminded me of the CB Radio craze in the 70s which is the same as the "online chat" craze of the same generation now.
Recently down here in Oz, "Google" become a verb as the 'Luddites' (people afraid of technology) started to use it and want to look hip.. "I'll just google it!" = "I can use a computer"
But seriously.. internet data is made of nothing (but code) and grew as a way to share communication and information for nothing.. so its probably a good comparison to compare it with free TV.
I'd say Virtual Marketing = Pay TV.
I used to sell music+resources to schools and could guarentee a percentage of sales from mailing out paper or sending tapes. Now that its converted to a digital product and the whole state (NSW)is on one network (which disallows social networking sites) i can't even get them to host it for free because i have to sell it to a whole new government beaurocracy instead of average everyday teachers.
So to me "online = free" and i just threw the music out there with a "how to pay" button and said "fuck it - now nobody can say it never happened". If i wanted to sell large volumes of the online album i'd need corporate or government backing anyway.. so its just floating in cyberspace as another virtual curiosity.
online advertizing = spam
I love your bloggs mate, 'cause you don't try to sell me anything :-P
Have a cool december - its been really hot here this year.
Heh, my girlfriend and I noticed this on some of the low-end hotels between the Stratosphere and the rest of the Strip in Las Vegas.
It reinforces the "recycle" of pop culture. What was once new science, upper class haves, and mainstream marketing savy has turned in to avante hip, overlooked and antiquated, humerous
catch phrases.
And out goes the fax machine along with the land line.
In common but ignorant parlance one could claim everything is marketing: "Fixing" your spouse breakfast; buying a colleague lunch; bringing home flowers; cutting the grass; cleaning the kitchen; doing the laundry; ushering at church; volunteering at Habitat for Humanity; walking the dog; taking the kids to 6:30am marching band rehearsal for two years straight; sending mother's day cards and flowers; chocolates for valentines; presents for Christmas; dinner and a diamond on your anniversary; lowering the seat; being nice to the in-laws; remembering to toast the gone but not forgotten; cleaning the cat box; sweeping the porch; washing her car; remembering her birthday with a surprise party with at least 10 of her closest friends at her favorite restaurant; looking interested. That's marketing. And not one necessarily includes the internet. Now, advertising is an entirely different animal. What's done on the internet is not 'marketing' it is advertising and perhaps a touch of public relations. I can inform the public that my new CD "The Road" is available and has the potential to change their lives due to its brilliant writing, performance and production and I can even inform them that it is available at CDBaby, iTunes and Amazon and that is Advertising:
The act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
Not Marketing: The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
Just food for thought . . .
The other day I stopped at the grocery store, and a man stopped me. He noticed I had a pile of instruments in my car, and on top was my Zydeco rubboard. He was all excited, because he's a Cajun/Zydeco music fan and didn't think anyone else in Maine even knew what that music was. He wanted to know where my band played, and when I said "We play all over the place, just go to our our website and sign up on the mailing list..." he replied, "Oh, I don't have a computer". He's not the only one. Although I depend on the internet for marketing quite a bit, some of my most loyal fans just don't do anything on-line, including email. I need to market off-line as well as on-line. Perhaps we're behind the curve a bit here in Maine, but I bet there are other parts of the country (and the world) where it's just as true. We still need print media, snail mail, phone, and face-to-face conversations to build our music businesses and connect with a loyal and local fan base.
Interesting thoughts. But how do we prevent ourselves from being "dated"? Is it avoidable? Are the details which date us actually the less important details? Would we be better off concentrating on the service we provide, than advertising the fact that we have the latest tech available to try and draw customers? Sticking to the basics, and doing them well, things like listening, and caring, and keeping your word, never date.
I'm not against tech, but newer is not always better.
"Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it."
George Orwell
Does it date them, or does it just say that they've been spending their time/energy elsewhere?
they need to get a new sign.
I'd bet money that the folks that still use the term online marketing are still paying for AOL as well
Then there is "Social Media" marketing which I think is way over used and abused... definitely a game changer, but you know it is over played when everyone trying to friend you on Twitter is a "Social Media" marketing expert that can teach you how to double the traffic to my site.
Hahaha, that's funny. How about people talking about "tape" or "VHS"? I think even CD's are already somewhat dated. ;)
I guess my didgeridoos and wooden flutes are outdated.
I hardly ever watch TV. Is this "quaint", or ultra modern? Most of my sales are still physical CDs, not downloads. Would my music sell if it was on vinyl? Hmmmm. Maybe this is the time where all times converge. Maybe didgeridoos, classic style guitars, MIDI, synth modules, and brand new Macs are equally valid. I use them all. Web based or tailgate based marketing, do whatever works best for you. My audience is all kinds of people in my generation, and young people who are into things organic, or spiritual but not religious. Not many in the Sinatra generation, and not many "rednecks", but some times I am surprised. It is still very small, but hopefully growing. I don't want to stop doing this.
And still, the times they are a changin'.
As a Voice artist and commercial web/mulitmedia producer I still find marketing is categorized into TV,Print, Radio or Web/Online. So when I speak with clients and they mention the job is for online marketing, I don't feel they are dated, but simply being specific about where they want to launch their marketing dollars. My partner and I take the time to help and educate our clients in the new methods of Internet marketing during the process of working with them, so they can learn for themselves how the online world of marketing works. Its not surprising that there are still people who are not connected to the Internet, or utilizing online services. Online marketing is growing in its complexity at a faster rate than any other form of media in the past, so its easy to see how many people are still learning the ins and outs, and will continue to do so as new applications continue to come out. As with anything theres always a yin and yang, and there are some negative aspects as there are positives to the whole online world. The simplicity of life can easily drift away with attention placed on the web. What did we do before we had emails to answer? We spoke in person with people on the phone and visited with people one on one. On an energetic level,there are ramifications as well. Life isn't quite as simple as it used to be. Our thirst for information media and commercial pursuits can come at a price. I can truly understand some not wanting to get caught in the “web” and can appreciate both sides. For some, the web can do wonders, for others it may not be the best thing for them on a energetic level(like cell phones). A doctor I know went to Russia many years ago and visited with scientists who were testing cell phones. He came back to the US and never got a cell phone after witnessing those tests! Some people are simply aware they don't want their energy pulled in so many different directions, and the web can easily do that.
Its always a blessing to help someone launch a new website and get them going in the online world for the first time. Most of all no matter where technology takes us, I believe its important to have integrity with online marketing.
Bottom line is online marketing is not for everybody. For some reaching out globally is of utmost importance, For others reaching out one on one in their local community is what brings in the bacon, and connecting with others face to face keeps them emotionally stimulated,and happy and thats important to them.
http://www.mn8multimedia.com
http://www.eluvmusic.com
But then, there's that lovely little packet of pizza coupons in my mailbox every couple of weeks...it's now the only "good" mail I get, except at the holidays, and then, not many. Online holiday greetings!
I'm surprised to see you use an absolute in this way. Is "all marketing" online?
COLOR our world with music!!!
;-) ;-) ;-)
Love and Light, Beltana Spellsinger
I never thought about it before so thanks for posting this Derek.
My view is that depending on geography and cultures some places are still very behind (at least here in Europe) in accepting the virtual market, the online shopping etc. People are still skeptical about its advantages and still prefer to pay cash/credit cards at cash tills rather than doing stuff online.
Please fax me future posts.
retro is big...a decent handwritten letter will get read because nowadays it has its own charm.
Awareness of context and topical gadgetry is useful but not necessary;books and catalogues still beat going through files with 100+ pages!
..but now there's a new one (which of course will be dated in a few years:
on-line TV
The new sign reads "Flat Screen HD TV" , 1000 channels!
Hey Dude,
So it's not ONLINE MARKETING. What is it now called -you never explained to the rest of us unsophisticated dated peeps! Help!
-Clavia
I love your articles by the way. Puts a smile on my face every day
Cheers,
C.T.
We develop your camera films
Were touring, and it's very interesting to see which Countries are 'fully online'.
Marketing is by no means ALL online! A large part of it is and more so for various demographics/products but to rely soley on online marketing would be like cutting your own legs off!
it may well 'date' them in terms of cutting edge marketing but is that a 'bad' thing?
At least some respondents to this post would cheerfully stay at the hotel in question ... a sort of Fawlty Towers meets Alfred Hitchcock experience perhaps...so there's money to be made.
thanks Derek and community ... hope you all have a reverent Christmas and a glorious new year
Personally, I'm looking forward to the online version of magic fingers massages for a quarter.
Yes we do feel dated by using terms like Online Marketing but don't forget that the world wide web only showed up in 1990. We will be left behind in the dust if we don't apply online marketing for musicians but don't forget face to face networking. I note saying thank you in ones hand is worth much more than an email saying thank you. I will always continue to use print marketing and social networking. Online is just another tool in my toolkit although an important one that every musician can't afford to miss. Online helps to open communication on a worldwide basis for next to no cost. We are living in a digital age. Online marketing is the boat. Don't miss it.
Good one, Darek! Another one that always makes me smile is . . . maybe you've noticed . . . steam irons have a PERMANENT PRESS setting. Huh????
I was in my grandmothers garage getting some christmas decorations when I saw something in the corner with a blanket over it. I asked her what it was and she told me that it was the first television that she bought in the 50's. A black and white with an awesome wooden cabinet. She gave it to me and my plan is to put it in my office and buy a converter so I can connect it to my AT&T Uverse. Its the simplicity that I miss. I still want all the channels, but I want to see them in black and white. Your Blog made me think of marketing a different way. What about the thought of under stimulating. I know I am tired of all the over-stimulating.
I have a black and white TV!!!!!!!
The first thing coming to mind when reading this is a scene from the movie "Clueless", where some Beverly Hills kid is so incredibly NOW that she gets her friend updates in her Porche 911 via fax. Oh, how time flies.
I do online marketing. I do not do television, radio or print marketing. I know people who do television marketing and not online marketing. Hmmmmmmmmm.
You caught me out Derek!! Mind you I live in a town where half the businesses don't even seem to have an email address so I like to think I am streets ahead
I don't really agree with this, Derek. I use the term "Internet" marketing (and believe it is important to label as such) because 97.5% of artists don't know how to market themselves online.
To be a successful career musician via the web, you must think like and internet marketer. There is still a distinct difference between marketing online & off!
That's where I disagree. I think it's all one and the same. Marketing is marketing, whether on paper, in person, or on a computer screen. The same philosophies apply. -- Derek
One thing the sign does show is that the place has been in business for a while ~ of course this could be a very good thing or a very bad thing! ;)
Online marketing does not guarantee that people will look at what you are putting out there. It still takes one on one, street level interaction to find the people that are looking for what you have to offer. Something has to motivate people to go to your sites and get involved. Only one percent of the world even owns a computer. A large majority of them are here in the States, but let's face it: you still have to play shows, you still have to be public and visible and you still have to be selling something that people want. "Online" is a term that makes a useful distinction between MANY different types of marketing.
Isn't it great to be living in a time of such profound change?
Tutto cambia tutto passa e se ne và.Cosa sarà il nuovo??????????
Okay. Now I feel old LOL
I have to disagree. Marketing is a huge term. People in the business of marketing break things down - print marketing, on-air marketing (this refers to television), radio marketing, interactive marketing, product placement marketing and online marketing - these are all important things when it comes to selling a product. Nothing dated about someone using the term "online marketing" in today's global marketing world.
Oh yes...that was soooo last week!...isn't it interesting that humans don't even know their own history and have only been on this rock in space for the blink of an eye according to what we can find...but we're still so short-sighted and narrow minded!....if someone else doesn't have our life experience well, they are just to be pitied and laughed at.
And that motel is "refrigerated" too! (or is it a refrigerated vacancy. Not sure).
Classy place nonetheless!
yes, that and "new" media =)
First there was B&W TV, the color TV, then online advertising, then what?
For my "motel" sign, what should I put up now?
the interesting thing is that people need to shift their focus from "online marketing" to what's more important to their brand... their online footprint - their touch points to those they are targeting... (encompassing their efforts to incorporate a pull marketing strategy, as oppose to push marketing that is really the "old" way... Just having a website is just not enough. An online presence doesn’t mean offering an online version of a brochure that you’d hand out at a tradeshow. But oh, you have a facebook page? And now you think you participate in social media? That’s not what having an effective online footprint is all about. It’s not about dipping your big toe in the shallow end of the proverbial online pool. At e-footprints.com we are more about stepping firmly on the surface of new media and feeling the opportunity to connect with your audience between your toes. This is about digging your heels in and using all the tools that the web offers to engage people and attract them in a way that gets them looking for you!
regarding comment 88. I never thought of it like that! I always thought non-html was a sign of being dated.
Not ALL marketing is done online, I think it makes sense to make the distinction.
Let me refrain just a bit.
I see your point that "online" marketing would be considered the natural evolution of marketing.
Two way communication, real time customer interaction, and such vs traditional one way ads.
Also, the internet could just be considered another medium for marketing with a greater emphasis on social interaction and building relationships. Then again, a good marketing department should be doing this online or off.
OK. I concede, dammit! ;)~
Very true and I know it took me a while to learn to say we just released a new CD rather than saying we just released a new record.
well about old fashioned... i heard there are still bands selling cd's!!!! no way,when we gave away cd's for free in morocco they always looked at us with this black and white tv face when they heard that our music doesent have any images on the cd when a dvd has the same price and the player too.in africa almost all music comes on dvd with images!!!but in europe a cd is still something "new" for people of my age the kids have all on mp3...
marco
Hi Derek - example of Online-ONLY Marketing :
www.LessHungerMoreMusic.com
Long way from Woodstock days '-)
Believe it or not, there are STILL people who don't know what online marketing is and how critical it has become.
This may also mean, "Online Marketing is the future." =)
As a musician, I recently had an experience for a potential cover band where the bandleader after several phone conversations, could not figure out how to e-mail me a set list.I told him politely that I was looking for something a little "quicker" and had to move on. There is a statistical curve of technology adoption by the public as a function of time with early aopters & late adopters on the upward and downward slopes of the curve respectively. Anyone on the bottom of the curve by this point is late to the party that was the paradigm shift of the info age. Thanks as always Derek!
cool article.... the best sign I saw, but never got a picture was the motel near Mesa, az with the heated pool sign lite up on 115 degree day.......
Nothing can be more flattering. The longer we live the word 'nostalgia' conveys a whole new meaning!
BEING STUCK BEHIND A HAMMER, HAVING BOTH FEET IN THE MUD MOST OF MY LIFE I NEVER HEARD OF THE INTERNET TILL AROUND 1999. THERE ARE THOSE PEOPLE OUT THERE THAT STILL LOOK AT CASSETS IN AN OLE STORE, AND THOSE THAT STILL BUY CD'S. BEFORE THE BIG CHANGE, I USED TO DIG OUT THE OLD RECORDS ABOUT EVERY WINTER WHEN WORK WAS SLOW TO LISTEN. WISH I'D BEEN BORN FOURTY YEARZ EARLIER, YET HERE I SIT CHECKIN MY EMAILZ!!!
Marketing is Everything and Everything is marketing!
I would have killed myself if I said something like this in the late 70’s or early 80’s. Marketing was associated with the big evil companies in my mind back then. Slowly with the wisdom that comes from age, I realized that good marketing is the art of persuasion. If you are a 17 year old kid trying to get your dad to buy you your first car, or trying to get a date with someone you like, or an artist selling your music, etc … you are in the Marketing arena. Here is the conceptualization of this notion:
In a world of minds, to get the other minds to agree your idea, you need to convey your idea as clearly, deeply, and broadly as possible. This is good Marketing.
I think jargon especially with IT changes so fast that everyone gets dated at some point!
My online marketing has "magic fingers".
This rings the death knoll for new/old media...it's all just media.
Online marketing is the wave of the future, step write (right) up to the bold new frontier of marketing potentials that awaits you on the web. Fulfill your grandest visions of success. Is it possible to still find the untaped mine.
The founder of twitter just announced a cool new way to use the iTouch and iPhone at LE WEB in France
www.squareup.com
What do you think D, Is there still buried treasure waiting for us musicians on the net?
I'm thinking of going to a talkie movie tonight in my horseless car(riage).
I already have plenty of things that date me already...I guess a few extra ideas could come in handy
...
Very Best Regards,
George
this comment is in color - wow what a great memory and yes color tv that was a big thing man. Tv shows would start
NEXT THE FUGITIVE IN COLOR...
by all means stop at that motel that offers color tv.
Ha, Ha, If I do watch television, it's Turner Classic Films which are all in black and white, so I really don't have a need for a color television.
New tools, new techniques, new advantages, but, to tell the honest truth, same old struggle for many and, also, new disadvantages. Everything balances out and the bottom line is this...new technologies definitely make things easier, but it cannot replace 'creative thinking' and/or hard work. The internet will not 'do it for you'. Whethner it be the old fashioned way, via print, color tv, or the next generation of digital whatevers, it is you who will have to do it for yourself.
Sometimes you find yourself wanting to bypass Bell's automated Emily and just speakl directly to an operator, the old fashioned way that allows you to establish human contact.That, I think, is a most crucial element many of us are forgetting as we embrace what we consider to be a technical panacea.
I like using both old and new.But that's just me. Oh, one more thing...I do have an HD TV and it's color too!
LOL, because I love everything that old and less new, it didn't matter any way, is what work better. But I am very sure the older tv and radio has a warmer sound, and I love the sound of vinal records, but if I should chose I will go for digital sounds and picture.
Yes, we SHOULD quit calling it online marketing because online IS marketing, but unfortunately there are still people out there that don't consider it part of a "normal" marketing plan. They still view it as something extra, an "option," or a luxury. Until these laggers and antiquated thinkers aren't running businesses or filling seats of power within orgs, we will need to continue using terms they understand - as bad as it is. It's sad but true.
What is really interesting about this, is that, with marketing, it doesn't matter if it's manifested online or offline.
If someone is talking about "online marketing", you can be certain he's talking tactics, when marketing is really a strategy.
Yes you are right my dear! I always laugh when people say online marketing. Now online marketing is very common and everybody use online marketing for sell and purchase. It looks very funny when people say online marketing, because there is no word exists like simple marketing but there exist online marketing.
Yes, Online marketing is here to stay, but how many of those promoting their website use printed advertising to get them there! Use printed advertising creatively to get them to your site..while you social network online. That my motto!
You are right Ken Tribolini! Now printing advertising is important with other marketing activities. Social networking is also helping websites to attract lots of visitors. The best way to attract visitors is to use printing advertising and social networking cleverly and efficiently.
Thanks for the brionging this up! I understand what you are saying but I really feel there is a difference between online and offline. I think they should both be an integral part of the plan BUT handled differently.
The more I learn about promoting my music the more it is clear to me that the difference is there and that I need to approach them each a little different.
I've noticed after the past few shows that there are quite a few people who sign up on my list that don't have email AND, in conversations with some others i learn they don't even have much of an online presence at all. I feel I would be leaving out a large chunk of the market by not catering to them as well.
Show promotions for example, I will spread the word through Facebook, my site and few other sites BUT I will be still use flyers, cd sampler, phone calls and good ole word of mouth since I know they are working!
old + cool = vintage
Awesome...
That's pretty awesome. I'd love to stop in a place like that and talk to the owners or operators.
Not sure I'd like to stay though...
As far as online v offline marketing though, there's still a big difference for a lot of businesses. Especially small businesses. Many (most?) don't have web sites and really only use the web for email.
In my country, Malaysia, you still need to say online marketing because not many people here market online. My ex-boss told me online marketing is bullshit. But somehow I found out recently his company has a Facebook Fanpage... Isn't that online marketing?
Hi Derek. I'm glad you found my photo through flickr and I'm glad that you were able to use it to sexy up your blog. I have one favor to ask you (and all bloggers if you are listening). When using Creative Commons photos, please include attribution in the post itself rather than down in the comments. Currently, your copyright immediately under the post makes it look like your photo. Thanks!
Jonathan
Sorry about that. It is in the post itself, in the HTML so that it will always be there: <img src="http://sivers.org/images/colortv.jpg" width="461" height="321" alt="http://www.flickr.com/photos/boeke/2838589318/" /> -- Derek
Your article is funny and true. It's funny how certain things can make a product looked dated or old fashioned. As a website designer, when I look at someones website that uses frames or has a long flash intro to their site, it makes me chuckle to think there was a time when that was acceptable to do. But the times are a changing.
I also make video tutorials for 3d and game design at http://www.unrealphd.com. Our website does all its marketing online, and I do it myself, but I have gotten our Alexa ranking to 681,000 worldwide and 91,000 in the USA in just 7 months, and we have been getting sales from all over the world. So regardless of what people may think, "online" marketing works...if you do it correctly!