Derek Sivers

Entrepreneur, programmer, avid student of life. I make useful things, and share what I learn.

"Online" marketing = "Color" TV

You can't help but smile when you pass an old motel that still has the sign advertising “Color TV!”

In 1960, it was important to mention that you weren't talking about ordinary black and white TV. No, this is the new special color TV! Oooh!

But now that all TVs are color, it's funny to hear someone (even a sign) refer to it as “color” TV. It really dates them.

Now I can't help but smile when I hear people talk about “online marketing.”

In 1995, it was important to mention that you weren't talking about ordinary print-paper marketing. No, this is the new special online marketing! Oooh!

But now that all marketing is online, it's funny to hear someone (especially a business person) refer to it as “online” marketing. It really dates them.

http://www.flickr.com/photos/boeke/2838589318/