Touch as many of their senses as you can

The more senses you touch in someone, the more they'll remember you.

BEST: a live show, with you sweating right on top of someone, the PA system pounding their chest, the smell of the smoky club, the flashing lights and live-in-person performance.

WORST: an email. a single web page. a review in a magazine with no photo.

(Let's say that “emotions” are one of the senses.)

Whenever possible, try to reach as many senses as possible. Have an amazing photo of yourself or your band, and convince every reviewer to put that photo next to the review of your album.

Send videos with your presskit. Play live shows often. Understand the power of radio to make people hear your music instead of just hearing about it.

Get onto any TV shows you can. Scent your album with patchouli oil. Make your songs and productions truly emotional instead of merely catchy.

(Touching their emotions is like touching their body. If you do it, you'll be remembered.)

Touch as many of their senses as you can

comments

  1. harrison (2009-10-08) #

    The lord almighty is very great and as great is his people just like the computer great is he who created it just as the almighty created him.here i come like the new human creature of the lord almighty the first human cumputer been. like computer in the form of human.great things are about to come for the ground has finaly found it space nown the time has come for refolution WE ALL ARE HAPPY FOR IT IS COMING TO AN END BROTHERS AND SISTERS I WISH YOU ALL GOOD HEALT AND BE CAREFUH NEX TIME BEY

  2. Sani (2009-12-16) #

    its awwwwwsum

  3. Jennifer Johnson (2009-12-16) #

    beautiful not only by the the blog author but i also loved the words "harrison" and most beautiful sentence is (Touching their emotions is like touching their body. If you do it, you'll be remembered.).

  4. Aadil (2009-12-22) #

    i have got some very useful techniques to promote my band. but one the thing i must say i agree with u jennifer this line really travels a great msg... the more deep ur expression is, the more u touch the emotions the more ppl remember u.
    emotions are considered as 6th sense the more strongly u hit the 6th sense the more it effects other 5 senses.

  5. Maria Joe (2009-12-28) #

    Great touching qoute "touching your emotion is like touching their body" it is great saying by the way.. very awesome post.

  6. Maria Sadi (2010-02-04) #

    i truly i admire your thoughts this post was very simple but with a very deep thought. next week i have got a presentation and i was sort of nervous about how to make them feel good and able to find some very beneficial way though ur post

  7. Kate jones (2010-02-16) #

    Nice way to promote and to travel the message but don’t you think using such techniques or teaching such things are to some extent wrong? Using basic instinct to promote own things like music is sorta wrong morally I personally dun appreciate it.
    No - it's just a reminder that if you want people to get really engaged with you, you have to engage their senses. That's all. Nothing immoral about that factual reminder. -- Derek

  8. Kate jones (2010-02-19) #

    @Derek
    may be you are but don't u think in present scenario basic instict, human reflexes are being used for commercial purpose just to gain a gud result for their business.

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Derek Sivers