Big catalog = infinite specialty shops

Here's an idea I built but never launched at CD Baby. Maybe you can take it and use it somehow.

How do you call attention to over 250,000 albums of music, so that each has a chance of being noticed by someone who might like it?

They're categorized into 850 different musical genres, and the artists are from 300 different countries and states.

You break it down into categories, right?

But then people still have to start at a big generic front door, listing every possible genre or location. Not exciting.

If you're a huge fan of Brazilian funk music, wouldn't you be more excited to find a shop that specialized in Brazilian funk?

If you only love Gospel, wouldn't you feel better browsing a site that only carries Gospel from around the world?

If you live in Italy, wouldn't it be cool to explore a music store of independent musicians from Italy?

Finding a kindred specialist in your niche is way more exciting than another generalist.

So what if you could break down this big catalog of 250,000 albums into a thousand little specialty shops?

Difficult and expensive in the physical world. Easy and cheap in the digital world. Here's how:

Database limiting

On the back-end tech side, the database of albums already uses a simple language called SQL to select what you want:

All albums:
SELECT * FROM albums
Albums from Brazil
SELECT * FROM albums WHERE location='BR'
Albums that are Gospel
SELECT * FROM albums WHERE genre='Gospel'
Albums that are Gospel from Brazil
SELECT * FROM albums WHERE genre='Gospel' AND location='BR'

See how easy it is? Notice how the only difference is what comes after the WHERE command?

1000 domain names

It's cheap and easy to register a thousand domain names like BrazilianFunk.com, WorldwideGospel.com, and ItalianIndies.com

Point them all at the same webserver (the web-store with the full database of all albums) - that knows which domain name the customer is using, and can adapt accordingly.

CSS design

Using CSS, you don't need to change the HTML to change the design. Just that one simple CSS file.

For example, click around musicthoughts.com then go to musicthoughts.com/style to click a different style like [levi] or [luke], then browse around again. The HTML didn't change - only a single CSS file.

Map domains to limiting + design = voila!

Map each incoming domain to a CSS file and database limiter, and you have a specialty shop!

Putting it all together:

  1. Register a domain like BrazilianFunk.com, pointing at your main webserver
  2. Tweak your design to a BrazilianFunk.css style, say green and yellow with a “Brazilian Funk” logo.
  3. Map it to a database limiter like “WHERE genre='Funk' AND location='BR'” that is added to all SELECT queries.
  4. When someone goes to BrazilianFunk.com, they get your same site, but showing only Funk from Brazil, with the tweaked design.

You now have a small specialty shop for Brazilian funk, and it only cost $10 plus an hour of time to make.

Repeat steps 1-3 for each worthy genre or location.

From the customer's point of view, it's much easier to discover new music in a specialty shop like this. All “New Arrivals” and “Editor's Picks” and “Top Sellers” charts only show albums in that niche.

From a marketing point of view, it opens up all kinds of avenues to reach niche music organizations like Folk Alliance or the Japanese Music Exporters' league or whatever. In fact it'd be easy to make a specialty shop for each of them, featuring only their members. (A database limiter like “WHERE affiliation='folkalliance'”)

Last benefit: reaching niche musicians

Now imagine you're a jazz musician in Sweden, and you come across a store called SwedishJazz.com. It's filled with 100 jazz musicians from Sweden but your album is not there! You'd have to get on it!

Whereas you wouldn't have been so inspired to get your album selling in a big generic store, you do go to the trouble to sell your music through this niche store, which of course adds your music into the main central database that powers them all, including the original big store that carries everything, for those that are not niche shoppers.

(I hope this helps. If you get inspired by or make something like this, please let me know.)

http://www.flickr.com/photos/7931817@N02/2215475641/

comments

  1. Steven Cravis (2010-01-26) #

    So, can you influence Discmakers people to do it to CDbaby.com ???

    smile

    Sounds like a great and effective paradigm shift, Derek.

    -Steven
    It was built-in to the code they inherited, and detailed documentation on how to launch it. That (+ this post) is all the influence I'm going to give. smile -- Derek

  2. Mark Pinkus (2010-01-26) #

    HI Derek, why don't we have in our governments a MINISTER OF MUSIC. YOu would get my vote. That's a fantastic idea to get the microscope focused on that one specific style of music. That would really help in getting the consumer to channel their purchase. I"m going to let this one circle around in my mind. Luckily we do have some of these types of sites up in new age music because it is a small market..I'm in the newage solo piano field and actually there are these sites available that are extremely focused on this style of music. But I agree, there could always be more to help generate international and local sales. Great idea Derek..My hat off to you!! Keep well, and greetings from Montreal..Mark

  3. Paul Saunders (2010-01-26) #Paul Saunders

    I love the concept Derek and I think I would like to develop it - how do we get access to the dbase info at CD Baby to seed the listing with - to each site I would also add an online radio station that played all the tracks within the specific category

    Lets develop it interested in working on it with me?

    Paul Saunders

  4. RHONDA NIDEN (2010-01-26) #

    BRILLIANT.....

    Don't drop over... yes.... I LIKEY...

    This has SOOOOoooooooo many possibilities ... added value stuff.... BIG IDEA... BIG project.. with my career foundation built in the retail industry --- I GET how GREAT this concept is....

    xo,
    ~rhonda

  5. Paul Saunders (2010-01-26) #Paul Saunders

    Then how do we get the detailed doc on how to launch it and who can we speak with at Discmakers - we will do the work if they will allow access to the dbase after all everyone wins including the musicians for a change as they will sell more music
    Sorry - no idea. You'll have to contact them about that. -- Derek

  6. Peter v/d R (2010-01-26) #

    Agree with you on the analysis and the potential of such a model. In fact, I was once employed by a Dutch webshop entirely focused on exploiting this concept. They have around 40 different shops (even for toothbrushes) and in the Netherlands many big-catalog retailers are now following their lead.

    I give this example because they seem to thrive using this niche model. However, the critical factor according to them is that each and every niche shop has the expertise of a specialist in copywriting AND customer service. This means that purely redirecting certain URLs wouldn't do it.

    What do you think?
    Awesome! Of course if it's profitable, having a specialist for each niche-store is amazing. The way I describe here is how to do it cheap and easy. Customer service and the text can be shared by all sites. -- Derek

  7. richard d'anjolell (2010-01-26) #

    Rock on brother. I will put it on my to do list. Even using it on a smaller scale is beneficial.

  8. John Ticktin (2010-01-26) #

    Thank you again Derek for your interesting ideas.
    How would you classify my music?
    Please check out Johnny and the headhunters "Real rok n roll" on cdbaby.
    I value your opinion and any ideas where you think I should send it for some recognition would be appreciated.
    Thanks, Johnny

  9. Chris Nelson (2010-01-26) #

    I played around with CSS, but it is a difficult concept for me to understand. I'm assuming that the database is written in something that is interacting with the web in some sort of html coded user interface? Would these SQL codes be embedded into the CSS file as part of the stylesheet or would this be a separate file that is referenced somehow by the database?
    Separate file referenced by the database. In the MusicThoughts example: levi.css, 47.css, plain.css, etc. -- Derek

  10. Howard Tapley (2010-01-26) #

    Great Idea, part of the nitch marketing ideas you shared at CD Baby with a little more of an edge.

    HL

  11. TShaka (2010-01-26) #

    Derek, I've still never forgiven you for leaving us orphaned at CD baby! Tragic.... Paul Saunders above wants u to join hands...u should smile

  12. Chris A. Radcliffe (2010-01-26) #

    Now That You've Laid It Out It'll Be Done Tomorrow Dearboy.

  13. Dennis (2010-01-26) #

    Nice idea, unfortunately, not applicable anymore... kinda like me saying I was gonna put a 30 minute instrumental on my last cd but, put a 3 minute one on instead.
    Right, which is why maybe someone else can use the idea somewhere else. Like the Dutch web shop in comment #6. -- Derek

  14. DimpsforU (2010-01-26) #

    Thanks Derek, I will be sure to keep your helpful thoughts in mind.

  15. Maple Reddick-Burchall (2010-01-26) #

    This is Brilliant like your other ideals. I would love to be a part of a project like this. What do we need to do to get this project moving? Do you have a database and codes set up that we could use now?
    Let me know' I'm excited about this. Thank for alway's sharing.
    Maple

  16. Susan (2010-01-26) #

    Great idea.

    And if the site allows tagging, listeners can create categories that the artists themselves might not have thought of.

  17. Paul Saunders (2010-01-26) #Paul Saunders

    I am ready to contribute to this project and I can bring to the table the online radio broadcasting part if there are others that want to join me please contact me direct.

    Paul
    paul@977media.com

  18. Ian Bruce (2010-01-26) #

    brian felsen is the president of cd baby, perhaps he would put this idea into the cd baby works.

  19. Richard O. Burdick (2010-01-26) #

    Yes I do this, and I'll do it more!

    Plus I am starting a site that reviews music in my genre, so I can review my colleagues music and feature my own.

  20. Fred Ballard (2010-01-26) #

    Could you have used subdomains for your thousand little specialty shops?
    That would also work, but less effective for branding/marketing/promoting. -- Derek

  21. Boris Berlin (2010-01-26) #

    From a clear marketers perspective, I see the advantage of further specialization.

    As a user, I'm wondering if a continued fragmentation of the market (even if just created as a marketing mirage as in this case) helps me, or if I miss the virtual equivalent of browsing at Tower Records or Virgin Megastore, with dedicated sections in the same building, where I was more likely to discover something I did not know before, and which lent itself to the ever-crucial impulse buys (leaving the store with something you had not actually come in to buy).

    As an artist, I see the presumable damage that over-specialization of radio formatting and media has done, and I also am hesitant as to the potential undesired aftereffects.

    Of course, you may have intended that this is all *in addition* (not in place of) the old model, and in the virtual world indeed one can do and try it all.

    Just my hard-earned 2 cents.

  22. Miles Patrick Yohnke (2010-01-26) #

    "Successful people, artists and nonartists alike put the hours in. Derek Sivers has. He is one of our greatest thinkers. A visionary. Sivers has his finger on the pulse of society."
    - Miles Patrick Yohnke Award-nominated engineer, producer, writer, poet,
    founder and C.E.O. of 5 Star Productions http://www.5-starproductions.com

  23. Tim Moyer (2010-01-26) #

    Great ideas as usual!
    OK, so not many of us can afford to purchase 1000 domains, but maybe each of us buys a hand full of them and start a consortium.

  24. Damon (2010-01-26) #

    This helps & I am inspired by it. I have one such store for New Age Guitar (it's a niche) at http://amadeo.com and I'm building others. Thanks, Derek.

  25. Vernon Bisho (2010-01-26) #

    I get the metaphor...

    A wide assortment or range.
    A diverse assortment or collection.
    The separation of a source of energy into smaller parts.

    OR-

    An illusory hope; "chasing rainbows"

  26. Michael McKinney (2010-01-26) #

    Derek, I was wondering if you had to sign a non compete clause that restricted you from starting another CDBABY. If so, it should be mentioned so people would not keep asking you to venture in ideas that you can not pursue. If not, I would like to ask if you are "over it"..."moved on"...and this post is a way of getting it out so you can sleep at night. smile

    Michael McKinney
    DaPOW.com
    Non-compete: yes. Over it & moved on: yes. Will people keep asking for years anyway? yes. It's OK. I don't mind. -- Derek

  27. James (2010-01-26) #James

    This sort of thing is what happens when a combination musician/computer geek thinks about website composition and structure. Good stuff.

  28. Bernadette (2010-01-26) #

    Great Job Derek

  29. Jody Whitesides (2010-01-26) #

    Definitely something to keep in mind as I'm about to launch a music service. Gotta love databases, but what a pain to fill in all the information...

  30. Sucumbio (2010-01-26) #

    *saves this*
    sweet! DB design is definitely not my strong point so this totally helps, thanks Derek!

  31. Glowing Face Man (2010-01-26) #

    Cool idea. You could even give the SQL tables a field called "domain" and use that. It could even contain a list of domains, since some songs cross genres.

  32. Sean (2010-01-26) #

    I was thinking about the SQL, and I was wondering how performance and reliability would be affected by employing the use of an LDAP.

    Instead of a relational database with linked tables, the heavy READ nature of an application like this on the customer front-end makes me want to find a way to use identity management solutions re-worked as a front-end catalog for high performance. Maybe more of a 'gee whizz' idea, but a bit thought provoking imo.

  33. Oscar Celma (2010-01-26) #

    Derek, I think that's great from a marketing point of view (fragmentation, niches, customization, etc.). Yet, from the user point of view, it still does not fulfill all my needs smile

    I'd like to search for:

    - "quiet, relaxed songs about love, from a Brazilian female artist, that is influenced by, say, early U2 (80s), with English or Portuguese lyrics" (and that I can license via IODA or The Orchard for my next advert about, say, a brand new posh car).

    - "cheerful/happy songs from US southernrock/americana artists, that have some slide guitar solos in it, as well a background chorus of female singers that I (put my user profile here) might like"

    - "electronic, very energetic songs, mostly instrumental (or with a low voice presence), from Brazilian artists"

    - "songs (acoustically) similar to Stones's Angie, (lyric in Spanish, please! smile ), from unknown Spanish artists"

    ...and a loooong etcetera smile

    This way I can really discover songs, albums and artists.

    What I'm trying to say is that what you propose is interesting, but I don't think it solves the question you arose:

    "How do you call attention to over 250,000 albums of music?"

    The main advantage of what you propose is that instead of searching in (the whole) catalog of 250K albums, I'm only searching in a smaller, focused, subset.

    Cheers!
    VERY well-put, Oscar! No, this doesn't solve that problem. It's not the solution to everything, but it's a solution that would help. -- Derek

  34. Barry Coates (2010-01-26) #

    I think this is great stuff Derek. It's very interesting to see how you write code although Im not a programmer, I still find it inspiring.

    Thanks!

  35. Jimi (2010-01-26) #

    Way Cool!
    U RAWK!
    It's still all about branding & affiliation though.
    Though it's obvious to us, many still don't search the net that way, so you'd still need to get your tagging & stuff up so your specialty URL is at the top of that search.
    Like DJ's of old, Podcasters & artists are the tastemakers themselves, which is why referrals (like TJR is doing) make sense by affiliation.
    Though they're not actually "selling", they also don't have the hassle. Yet because of the affiliation, their own numbers pop up thanks to the cross promotion of their "brands"
    Jimi
    Thesongnet.org

  36. Bass4Uphill (2010-01-26) #

    Writing the code and setting it up is the easy part; mere wrist-work for a trained proggie. I see the main drawback being getting 250,000 artists to update their CD profiles so that all of the appropriate terms that Oscar refers to above are searchable.

  37. Masayuki Koga (2010-01-26) #

    That is good directional idea for marketing.
    Another direction could be, just develop everyone's searching capability. Because easier and cheaper way does not contribute for music/art quality directly, i think.
    Personally I am interested in to contribute for quality of art/music.
    That is my research on the way titles "Insight of Music.

    But any way your way to think is very useful and stimulating.
    Thank you.

  38. Duane Eby (2010-01-26) #

    "Finding a kindred specialist in your niche is way more exciting than another generalist"...the problem is that the musicians I like to listen to either do not fall into categories very well, or they ARE THE EXAMPLE OF THE CATEGORY BECAUSE OF THEIR ORIGINALITY...i.e. forging their own category...so how is your approach going to solve that? What about a category "so original it doesn't fall into any other category"? or something shorter...or play changing random examples of one song by everyone (their choice) on the site to listen to while you are browsing with an option to turn it off for those who don't want to stray too far outside their little box of "left-handed Brazilian guitarists" or whatever.
    Categorization is done by the musicians themselves. So it's self-selecting. -- Derek

  39. Damon C. (2010-01-26) #

    I love the theory of the functionality, but the architecture might as well be a foreign language!!!!! So what about those of us who are web illeterate with limited financial resource? We want to play too!!

  40. David Barr (2010-01-26) #

    There you go again, Derek! I like your thought process. I am ready to update my CD profiles now! Lets go! Thanks again.

  41. Joel D Canfield (2010-01-26) #Joel D Canfield

    I quickly see two thresholds (this is a good thing)

    1. "It's cheap and easy to register a thousand domain names"

    Well, this isn't real money, in the business world, but it's enough to make someone really want it before they take up the idea.

    2. Any real value will come from a team of loving and passionate concierge who'll do all kinds of directing and hand-holding and treasure-hunting with the customer.

    Of course, if you've got #2, maybe you don't need all the technology after all . . .

    Though, if someone wants to pay me to build this thing, I've got the SQL and CSS and other TLA skills.

    (TLA = the three-letter acronym for 'Three-Letter Acronyms')

  42. Phil Brown (2010-01-26) #

    i think it s a great idea...but
    i also think that nobody truly has the time to do these searchs
    i also know that those who buy music...they mostly from the few giants download services - what? 1/3/5 or 8 songs? where in fact, artists have best chances to get paid their money...
    i've had my own crummy experiences w/several music direct download sites - all of which never paid or rarely paid and when paid the numbers/fees were ALWAYS suspect.
    in todays music download select sites... i'd say up to 25/30% get their music for free on sites where they share their own music. few are buying cd's outright. cd's now are for the most part passe` - now strictly a promotional option - the culture of napster helped in many ways in the beginning - the discovery of ew music was interesting and fresh - but the lawsuit dismantling napster and the file access to free sites hurt everyone and still does today. so much of the music is so poorly performed, written and produced as the majority of today's product in my opinion sounds the same from amateur to professional - new artists on labels are for the most part hyped beyond reason...so many can not even play or sing - they can dance and lip synch - that's not music - that's just plain broken.
    today - entertainment is all about celebrity and it's a viral world. i want to see and hear someone commanding that makes me feel like i can not live with out their music - and it rarely if ever happens anymore. the young artists don't have the experience and usually their "hits" occur quickly and are gone without much fanfare ... the older artists are tired - rehashing their old schtick & stuck in the past - nary an innovative rhythm or melody takes place.
    no one can fix dumb-down or stupid.

  43. captain matt (2010-01-26) #captain matt

    OK - Where do I plug in my guitar amp? - over here ?..>>>> ^V^

  44. Edward (TreeBrother) (2010-01-26) #

    Yes- and no?

    be better to have a social networking site that is totally music- seen a few, but none have nailed what you really need yet, imo

    so the people tell the people waht they like, and organise themselves into subsets etc- then have to be able to connect this into the selling networks, but all of them....

    Ed

  45. Mike Echlin (2010-01-26) #

    Derek: not only is this a brilliant idea, it is brilliant to share it so freely.

    Rock on.

  46. Mark Whitty (2010-01-26) #

    The usual Sivers brilliance. Please listen to Derek anyone out there!
    My DD income for Dec hit $0.001,003,000. The dream has ended.

  47. Sam Stray (2010-01-26) #

    WHAT GENIUS THO ART! I MUST READ THIS THREE TIME FOR IT TO SINK INTO MY BRAIN.

  48. Ian Varley (2010-01-26) #Ian Varley

    Cool idea. BUT! Don't make genre a single value column in that table. Make it a many-to-many relationship, a la "tags", so that one album can be tagged with any genres that apply. The same overall concept still works (your specialty stores can still filter by one or more genres) but the beauty of it is that one album can then appear in more than one store (if appropriate). So my ground-breaking Tejano / Opera / Speedpunk album can appear in all three stores.
    (It is, actually. I was simplifying to make an easier explanation.) smile -- Derek

  49. Luko Adjaffi (2010-01-26) #

    thre he go again ..the intelligencer ,always will be on top of the game...so being a musician is being an engeneer as well ...inventing sequences and analistics to better serve us artist cretor and the fan base ...

    brillant... yes ... now island def jam got the music and doing exacly what you thinking ...in the digital world...

    luko adjaffi

  50. Frank (2010-01-26) #

    Great job, Derek! Keep those thoughts flowing!
    Best,
    Frank

  51. Mono Veissid (2010-01-26) #

    sounds really awesome, if I was maybe a couple more years into my
    web designing and coding education
    I'd be excited to give it a try!

    But I think the model is great!

    Thanks for sharing the idea.

  52. Mike Stubbings (2010-01-26) #

    The problem I have with this is after 3 Cds I still don't feel like I can pick the right genre for my music(or judge it's appeal) and the so even finer categorization makes it more likely for me to be wrong and never heard by the folks that would like it...Guess it's my problem then...

  53. Betsy Grant (2010-01-26) #

    Let me know when someone gets this underway so I can contact them.

  54. Jim Pipkin (2010-01-26) #Jim Pipkin

    We indies lost a POWERFUL ally when you moved on, Derek! We can only hope some web wonk somewhere reads this and starts to make it happen. Because with millions of albums out there, and billions on the way, this is the right way to go.

  55. Afidavid (2010-01-26) #Afidavid

    Great stuff.

  56. Gary Wood (2010-01-26) #

    How many genres? Does that include emoretrogaragepunk folkcore?

  57. Puna (2010-01-26) #

    Hawaiian music has had www.mele.com since 1994. Now I just need to offer all these tracks for digital downloads...

  58. ASNAZZY (2010-01-26) #

    This is really a great idea! I have seen a similar concept used by a well known DJ music site, where they use multiple website URL's to sell their music catalogs for different styles of music, it seems to work very well for them. I really agree that a 'niche is way more exciting than another generalist.' Great article here Derek.

  59. Michael Horsphol (2010-01-26) #

    I'm sorry but it sounds very confusing. Could someone explain it in laymans terms?
    Sorry - this article is meant more for owners of very large stores. It doesn't really apply to individual artists. If it doesn't make sense, just skip it. It doesn't matter. -- Derek

  60. David Griffith (2010-01-26) #

    ......thinking sideways .... I cant say that I go looking for new music however we already have an on-line community of musicians within the framework of this forum.

    we're not brought together here by similar musical tastes but by an intelligent interest in communication.

    I may well have my curiosity pricked by what's written within the comments section and if I could listen to music as I read these posts that would be ... something interesting.

    just a thought

  61. Brian Armstrong (2010-01-26) #Brian Armstrong

    Hey Derek,

    It's not a bad idea, and I considered something similar for UniversityTutor.com (breaking tutors down by location and subject). There are some SEO benefits, but from purely a usability standpoint, I think one website still wins, just because people may have interests across multiple categories.

    The live search on Krop.com is one of the best implementations of this I've seen:

    http://www.krop.com/

    Sortfolio.com too.

  62. Robert Lazaneo (2010-01-26) #

    I get the idea that this would be a way to put all the music that fits that particular genre into a one stop store when looking for that particular sound. Sort of like a old time record bin that has cards that list:blues, country,and the like. I would like to know how many people actually search music sites randomly. I think that people still go searching for an artist they've been told about or read about or they have heard in person.
    CD Baby, when I left, was selling about 2000 CDs a day. Of those, 50% were “just browsing” sales. So - about 1000 CDs a day through my one little store. -- Derek

  63. S.Dee Meese (2010-01-26) #

    Derek,very cool and crafty thoughts here,,,thanks s.Dee

  64. Kamran Salehi (2010-01-26) #

    But Derek,
    You really don't need a domain for each category of music. They can all exist under one domain with pages that are specialized for the category. Then the web search engine can send you directly to that page, instead of site. The key is to design the content classification data base in a way that the CSS pages would look very meaningful and relevant.

  65. Mia Boyle (2010-01-26) #

    Derek,
    You are definitely doing your part for humanity. I think of these search engines and data bases as superficial brains. They look at your music and only see the exterior - but if you can expand how you define yourself, others will be more willing to expand how they hear you.

  66. Bertha Payne (2010-01-26) #

    I know you have good ideas, but I don't understand how this work to help.

  67. Carey Grant (2010-01-26) #

    Very Interesting !

  68. Andrei SoulsilenS (2010-01-26) #

    If anybody contact discmakers and they need voting, let me know and I will vote for it.
    This would benefit my music a lot. Being my band a Brazilian band.

    I love the idea. This will sure sell more for everyone!

    U da man Derek!

  69. Laurie Solheim (2010-01-26) #

    I'd love to team up with other folky/pop singer songwriters that way! Keep us posted!

  70. George Finizio (2010-01-27) #

    I've copied and pasted the article for future reference! Thanks Derek!

    Very Best Regards,
    George

  71. Lenora Zenzalai Helm (2010-01-27) #Lenora Zenzalai Helm

    I'm always struck, Derek, by your generosity and your effulgent mind!

  72. Pete Fegredo (2010-01-27) #

    Hi Derek,
    This all sounds very exciting and feasable and you having said that cdbaby has the codes built in and documented in what they inherited still have the option to do this.You also have given them the copyright.It would be a wonderful thing for us musicians.I for one 'am not a techi person to make any valuable contributions here how to do what so i cannot even comment.

  73. Kent Heckaman (2010-01-27) #

    Funny, I DID contact CD Baby just recently about locating artists that are in a genre and by location...here was their response (and a copy of my email inquiring the about the possibility):

    "Hello Kent,

    We are always working on our search functions and doing what we can to improve your
    site. I appreciate your feedback and I will certainly pass along the information.
    An advanced search option is a great idea. I don't know how high it will be
    priority wise, but it will certainly be communicated.

    I grew up in Virginia in Charlottesville, so I am very familiar with the Northern
    Virginia/DC area. What a great palce to live!

    Thanks for the e-mail,

    Tony


    In Reply To:

    Hi,

    As a customer AND and an artist with CD Baby, I thought I would ask the question
    "how can I search for the best artist in Virginia and ALSO under the genre "Jazz",
    well...you cannot do that with your site but it would be so COOL if you could (am I
    right?).

    If there is a way to implement an ADVANCED SEARCH feature that could cross reference
    this (Artist Location and Genre) that would be so cool. I am a music producer and
    could really benefit myself and CD Baby artists if I could find certain musicians
    that LIVE in and area near DC in Virginia that are of a specific genre without
    having to look at over 3,000 postings! Since my music studio is locaed in Virginia,
    it makes it easier to work with someone local of course.

    Anyway...just a suggestion...still love your site no matter what!

    Kent Heckaman

  74. Everett Adams (2010-01-27) #

    When you left CD Baby, sales started dropping, at least for me, I don't know the reason but something must have changed that turned off the customers, or people are not buying music any more.

  75. Colie Brice (2010-01-27) #

    Truly good advice and inspiring.

    Will be put to use for:

    http://asburymusician.com

    Which will seek to expose and highlight music that is indigenous to the Jersey Shore music scene.

    Thank you,

    Colie

  76. Shannon Guest (2010-01-27) #Shannon Guest

    Great idea - wish I had the time to put into it. I just want to say, Derek, that CDBaby has not been the same since you sold it. Not at all. I don't hear a word from them and even when I sent an inquiry to them about not being able to find something in my artist stuff I got no response. Too bad you singed a non-compete, or I'd move my stuff over to wherever you were. :(

  77. Diwant Vaidya (2010-01-27) #Diwant Vaidya

    This is exciting because I am considering something similar for my business. However, buying 1000 domains and pointing them to the same server will make Google hate you, no?

    (If you use a 301 redirect, the url is changed to the source, so SwedishMusicians.com becomes CDBaby.com because of the redirect. I think.)
    Most small hosting has thousands of domains pointed at the same server. So Google won't penalize for that. The point of this idea is definitely NOT to 301-redirect to another domain, but to let all domains work as-is. (At least until the SSL certificate needed for checkout.) -- Derek

  78. David Helton (2010-01-27) #

    This post has given me an idea for a much smaller webstore than what you're talking about. Might be fun.

  79. Rich Baumann (2010-01-27) #

    This is a lot to think about for artists. Time for me to call another school and arrange another show.

  80. Queenie (2010-01-27) #

    I LOVE this idea! :D

  81. Ted Sousares (2010-01-27) #

    Hi Derek, we all are listening, and I appreciate your ideas for the reason that they make me think about things (some of which I am not as knowledgable computerwise as you) but enjoy your efforts to be supportive, challanging, with new directions.

    Thanks
    Ted

  82. Keith Kehrer (2010-01-28) #

    Hey Derek,
    I have thought of that before. I am a developer so I have a knowledge and tools to make that happen. Hm....

    Keith

  83. Lee Cutelle (2010-01-28) #

    Interesting concept.

  84. Roosh (2010-01-28) #Roosh

    I used to sort of like Brazilian funk, but my roommate listens to it nonstop so I definitely hate it now.

  85. Jon Aiken (2010-01-28) #

    I don't mean to be contrary but what if you write material in a number of genres ?
    Release them as a number of albums. smile -- Derek

  86. Denis Farley (2010-01-28) #

    When I marketed my first record in 1988 I did a national radio promotion myself, building my radio database through my own research and then with help from a database professional in Alpha 3, 4 & 5. It was relational listing all radio stations, that played a particular genre, all the shows within that radio station and then all the repeater and syndications that would extend that signal or show to other geographic areas. Back then the best a FM station could do without repeating the signal from a new location or syndicating the show was about 100 miles. So in the end the database could be searched by radio personality, the show, the geographical location, the day of the week and the time. Once could theoretically determine the most blues or folk being played in the nation at any given time or location. The idea was then to link these stations to distributors (and stores) and gigs so a touring musician could maximize work (gigs) and promotion.

    I didn't have a big staff but I did have a fun tour back then, sold records, secured backers and generally made a profit with being a musician/label/publisher/entrepreneur.

    But it was an awful lot of work. I'm semi-retired now.

  87. Jim Shaw (2010-01-30) #Jim Shaw

    Sounds great but I'm already over my head with various online businesses. Starting too many niches may hold one back from succeeding all together. The choice of developing one great business or a few good ones is up to the individual. However, if your focus is on money you will fail, customers build a business and shop great sites. (my opinion based on my years of being a business owner)

  88. Chris Sevanick (2010-01-31) #

    Hell I wish CDBaby would just allow searches by record label!!!

    We have the ability to put all our of label releases on one page which is cool, but searching for said label brings up no results!?!

    Like I've said before I was happier when Derek ran CDBaby.

  89. Roman (2010-02-13) #

    I disagree with the concept of wasting the domain name space like this. Whether other companies do it or not is irrelevant in my opinion.
    I would much rather see those domain names used by people who are actually specializing in the niche, rather than a company with a lot of albums merely pretending to specialize by limiting the choice of database output.

  90. Tiago Matos (2010-03-05) #

    Hi Derek,

    As I said to your by email, we'll soon be offering a platform enabling anyone interested in a specific market niche to gather / resell / group online stores specific to that market segment.

    Creating online stores in our system takes 30 secs, but the main point is to partner with someone interested in a specific market niche who could give away / resell this stores and then leverage this products in his "niche portal" (like featured products / most popular and so on).

    We're now deploying our first 15/20 independent stores as a test after a successful prototype test.

    If anyone here interested in exploring a specific market niche, let me know us know in info[at]widetail.net and check more info at http://vendder.com

    Keep the good posting and TED talks!

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Derek Sivers