Have fun - do NOT be corporate
2007-08-18
Never use corporate marketing-speak.
Be weird.
Be a real person.
Sound like one person speaking to one person.
This is a big reason why it's COOL to be indie instead of corporate.
Real people respond better to the weird fun stuff.
sounds like my motto "dare to be rare" and also Andrew Dubber's advice to go ahead and invent a niche/genre..
Love this - I have been reading about John Nash, the genius who was the subject of "A Beautiful Mind" (film). He attributes his illness to unhappiness. My sister is schizophrenic and we have been trying to help her get treatment, medication, manage her bills, etc. She is an artist - clearly at the time she developed her illness, she was unhappy. I am thinking now, how can I help her be happy. Maybe she will recover. This is not simplistic - Nash goes on to describe how he began to manage the voices in his head and his delusions - that will have to happen, too, but the basis of the cure might just be happiness - having a real reason to recover. Art helps.