Derek Sivers

Entrepreneur, programmer, avid student of life. I make useful things, and share what I learn.

Never use corporate-speak

Don't try to sound pro or use industry catch phrases.

Would you do that to a friend?

Your fans are your friends. Speak to them like real people.

Write every letter or email as if it were to a good friend. From you to your best friend Beth.

Even if it's going out to 10,000 people.

Never use corporate-speak