Derek Sivers
from the book “Anything You Want”:

Ideas are just a multiplier of execution

2005-08-16

It’s so funny when I hear people being so protective of ideas. People who want me to sign a non-disclosure agreement to tell me the simplest idea.

Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

Explanation:

AWFUL IDEA -1
WEAK IDEA 1
SO-SO IDEA 5
GOOD IDEA 10
GREAT IDEA 15
BRILLIANT IDEA 20

 

NO EXECUTION $1
WEAK EXECUTION $1000
SO-SO EXECUTION $10,000
GOOD EXECUTION $100,000
GREAT EXECUTION $1,000,000
BRILLIANT EXECUTION $10,000,000

To make a business, you need to multiply the two.

The most brilliant idea, with no execution, is worth $20.

The most brilliant idea takes great execution to be worth $20,000,000.

That’s why I don’t want to hear people’s ideas.

I’m not interested until I see their execution.