The Most Expensive Vodka
2007-08-18
There is a vodka company that advertises itself as The Most Expensive Vodka You Can Buy.
I'll bet they're very successful with it. It's almost a dare. (And it proudly excludes people!)
Other companies are all trying to find ways to be the cheapest, and someone had the guts to decide that they were going to do exactly the opposite of everyone else.
There are some people who read the Billboard charts, and try to imitate the current trends and styles.
I suggest, even as an experiment, strongly declaring that you are something totally UN-trendy - the opposite from what everyone else wants or is trying to be.
Perhaps you could advertise your live show as, “The most boring concert you'll ever see.”
Perhaps you want to call your music, “The most un-catchy, difficult to remember, un-danceable music you've ever heard.”
Or tell the music industry, “This music has no hit potential whatsoever.”
I'll bet you get their attention.
It's almost a dare.
I'm still into truth,so glitter doesn't really appeal to me personaly....cute idea though if you want to be 'cute'
Great thought! Will ponder some more, keep up the great work.
Your idea has great appeal to me and I am going to work on it. I have been thinking that I need a new marketing idea and you have come up with it. In an earlier comment someone said she is not attracted to glitter. No one is not attracted to glitter even if it is the plainess in the lack of glitter that attracts them. She STANDS OUT (glitters) in her attempt to be plain.
Thanks again for the idea.
Marty Davis
thanks for pointing this out, Derek. when it comes to marketing...whatever works...the proof will always be in the pudding in the end...it's about getting in.
Your input is so appreciated!
J
The weeknight program of WZBC in Boston is "No Commercial Potential," I think after a phrase in one of Hakim Bey's books.
"Why do you think we call this 'No Commercial Potential,' on WZBC, Newton?"
Although it's not exactly the same, my band proudly tells people that we only play original music. In the area we live in that's almost a dangerous statement to make. But it's been working to set us apart.