Keep in touch!

Sometimes the difference between success and failure is just a matter of keeping in touch!

There are some AMAZING musicians who have sent a CD to CD Baby, and when I heard it, I flipped. In a few cases, I've stopped what I was doing at that moment, picked up the phone and called them wherever they were to tell them I thought they were a total genius. (Believe me - this is rare. Maybe 1 in 500 CDs that I hear.)

Often I get an answering machine, and guess what... they don't call back!! What masochistic anti-social success-sabotaging kind of thing is that to do?

Then 2 weeks later I've forgotten about their CD as new ones came in.

The lesson: If they would have just called back, and kept in touch, they may have a fan like no other at the head of one of the largest distributors of independent music on the web. A fan that would go out on a limb to help their career in ways others just dream of. But they never kept in touch and now I can't remember their names.

Some others whose CDs didn't really catch my attention the first time around, just keep in touch so well that I often find myself helping them more as a friend than a fan.

Keep in touch, keep in touch, keep in touch!

People forget you very fast.

Keep in touch!

comments

  1. J.A. Etchison (2009-04-07) #

    why would a king care about a pauper? and yet, you do.

    simply amazing.

  2. J Sean (2009-07-11) #

    So true wat you sed.lesson learn

    kool!

  3. Brian Dorn (2009-07-14) #

    That really sucks to miss an opportunity like that. But I can relate to those artists somewhat. I use to be extremely introverted, but at some point a person has to pull out of that type of behavior to accomplish certain things.

    Brian Dorn

    http://dorncreations.com

  4. Raffi Meneshian (2009-09-08) #

    Hi Derek,

    I am so sorry to see what has happened to the great company you created, CD Baby. The DiscMakers version is confusing, unhelpful, and just plain unresponsive. I hope you are able to restore it one day to it's great standards.

    Best,
    Raffi

  5. Bela R. Balogh (2009-10-24) #

    So true, Derek.
    I like to keep a full rolodex on my desk and every two months or so, I thumb through it and drop a (short) note or greeting to the people I've done business with.
    Good to remind people that you're out there.

  6. Ruth Ware aka RnBMistress (2009-11-19) #

    Thank you Mr. Derek Sivers!

  7. Albert McDowell (2009-11-26) #

    happy thanksgiving Derek

  8. Jeff Pasternak (2009-12-05) #

    Hi Derek,

    You are inspirational and just what
    creative musicians need in a time when the music business is more like a shreding factory.Performers and writers feed off hope and incouragment, they need to follow the golden bouncing ball. Thanks for being here Keep bouncing!!

  9. Jennifer Johnson (2009-12-24) #

    To be very honest i don't really agree with the it becuase as the matter of fact as being a star u always recieve many calls, letters, a lot of greetings from many people but it is not possible to reply every one. like they say " You can't please every one in this world"

  10. Aadil (2010-01-12) #

    @jennifer

    Wud u like to elaborate your point because I dun have the same opinion you are holding da wrong end of the stick…. When u r a star u r like public property the people who give u a lot of love and care u cant ignore them I agree its hard to please every one but when sum1 calls for so many time that means there’s sumthin more thn a telephonic conversation.

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Derek Sivers