Derek Sivers

Entrepreneur, programmer, avid student of life. I make useful things, and share what I learn.

Keep in touch!

Sometimes the difference between success and failure is just a matter of keeping in touch!

There are some AMAZING musicians who have sent a CD to CD Baby, and when I heard it, I flipped. In a few cases, I've stopped what I was doing at that moment, picked up the phone and called them wherever they were to tell them I thought they were a total genius. (Believe me - this is rare. Maybe 1 in 500 CDs that I hear.)

Often I get an answering machine, and guess what... they don't call back!! What masochistic anti-social success-sabotaging kind of thing is that to do?

Then 2 weeks later I've forgotten about their CD as new ones came in.

The lesson: If they would have just called back, and kept in touch, they may have a fan like no other at the head of one of the largest distributors of independent music on the web. A fan that would go out on a limb to help their career in ways others just dream of. But they never kept in touch and now I can't remember their names.

Some others whose CDs didn't really catch my attention the first time around, just keep in touch so well that I often find myself helping them more as a friend than a fan.

Keep in touch, keep in touch, keep in touch!

People forget you very fast.

Keep in touch!