old-essays
- Compass in Your Gut
- If this is draining your energy, please stop!
- Stay In Over Your Head
- Extreme results = extreme actions
- Be a novice marketer, not an expert
- Have someone work the inside of the industry
- Assume the basic sale, and go for quantity
- Go where the filters are
- Photos of your audience on your website
- Make your success a we or us. Include everyone.
- Put your fans to work
- Call the destination, and ask for directions
- Your Interactive Website
- Promo box on your desktop
- Know the important skills
- Or you can not talk at all
- Have fun - do NOT be corporate
- Think like a person or poet, not a musician
- Blah blah blah... What NOT to say
- Tell people why they should care
- Hillbilly Flamenco
- How to describe your music
- A short description - 10 seconds or less
- Why words matter more than ever
- More thoughts about people
- Make these habits, and they won't seem hard
- Shining example: Rayko
- Life is like High School
- Small gifts go a long way
- Don't be afraid to ask for favors
- Get personal
- Always think how you can help someone
- Meet three new people every week
- Database tips
- Get used to the idea of database and quantity
- Stay in close touch with hundreds of people
- Persistence is Polite
- Be a friend, not a mosquito
- Someone you know
- Captain T
- Business is Creative
- This is only a test. See what happens.
- DIY = Decide It Yourself
- Was 10%, now 90%
- A good biz plan wins no matter what happens
- Test. Improve. Perfect. Announce.
- Well-Rounded Doesn't Cut
- Even conservative legends were extreme
- Be an extreme version of yourself
- Imagine a play with 1000 actors on stage
- Leave 'em wanting more
- Never use corporate-speak
- Touch as many of their senses as you can
- Bad Targeting Example: progressive rocker targeting teenybopper
- If you target sharp enough, you will own your niche
- The Most Expensive Vodka
- Proudly exclude some people
- If you don't say what you sound like, you won't make any fans
- Read about new music. Use the tricks that worked on you.
- They know nothing about you. Don't assume anything.
- Reach them like you would want to be reached
- Constantly ask, What do they really want?
