Articles about Business
- The co-op business model: share whatever you've got
- Anything You Want (my first book)
- Delegate or die: the self-employed trap.
- The day Steve Jobs dissed me in a keynote
- Quit quirks when working with others
- How to get hired
- How to hire a programmer to make your ideas happen
- Naïve Quitting
- Flip the stick
- Successful SxSW: the Tao of the Conference
- Resist the urge to punish everyone for one person's mistake
- Big catalog = infinite specialty shops
- Seth Godin on spreading music and selling intimacy
- Put buskers online
- "Online" marketing = "Color" TV
- Why I gave away my company to charity
- Trust but verify
- Let pedestrians define the walkways
- Doesn't feel like work (or I've forgotten)
- How I knew I was done with my company
- You should feel pain when unclear
- Not happy with existing venues? Make a new one.
- How to get on a magazine cover
- And if only 1% of those people...
- Does your company really want to hang out with me?
- How Hog Whitman got heard by 15 million people
- Ideas are just a multiplier of execution
- I miss the mob
- Barking
- The power of no reward
- Tom Williams: Hired by Apple at 14. His full story.
- Semi-experts: profit by saving us time
- Nothing to waste: The advantage of being under-funded
- Version 0.1 = Start lo-fi
- Fundamental reading on marketing
- Customers given too many choices are 10x less likely to buy
- That's version ∞. First launch version 0.1.
- Show success before asking for help
- Why you need your own company
- Some people like to pay. Let them.
- Are fans telling friends? If not, improve, don't promote.
- Talent increases. Resourcefulness decreases. Are you sustainable?
- My $3.3M mistake
- Backwards
- Ideas to Reality
- My new business cards : guitar picks
- Advice for a 19-year-old guitarist who wants to be a session musician.
- Complainers
- Attending a music biz conference? Here's the REAL way to do it....
- Uncomparable: anchor a new mama
- Is your album a starting line or a finish line?
- Mastering entrepreneurship?
- Reversible business models
- Bye-Bye, Baby!
- Action-Reaction
- I'm a stereotypical entrepreneur
- Never have a limit on your income
- Aiming to please big clients versus little clients
- Wikinomics at work
- Compass in Your Gut
- If this is draining your energy, please stop!
- Be a novice marketer, not an expert
- Have someone work the inside of the industry
- Assume the basic sale, and go for quantity
- Go where the filters are
- Photos of your audience on your website
- Make your success a we or us. Include everyone.
- Put your fans to work
- Call the destination, and ask for directions
- Your Interactive Website
- Promo box on your desktop
- Know the important skills
- Or you can not talk at all
- Have fun - do NOT be corporate
- Think like a person or poet, not a musician
- Blah blah blah... What NOT to say
- Tell people why they should care
- Hillbilly Flamenco
- How to describe your music
- A short description - 10 seconds or less
- Why words matter more than ever
- More thoughts about people
- Make these habits, and they won't seem hard
- Shining example: Rayko
- Life is like High School
- Small gifts go a long way
- Don't be afraid to ask for favors
- Get personal
- Always think how you can help someone
- Meet three new people every week
- Database tips
- Get used to the idea of database and quantity
- Stay in close touch with hundreds of people
- Persistence is Polite
- Be a friend, not a mosquito
- Someone you know
- Captain T
- Business is Creative
- This is only a test. See what happens.
- DIY = Decide It Yourself
- Was 10%, now 90%
- A good biz plan wins no matter what happens
- Test. Improve. Perfect. Announce.
- Well-Rounded Doesn't Cut
- Even conservative legends were extreme
- Be an extreme version of yourself
- Imagine a play with 1000 actors on stage
- Leave 'em wanting more
- Never use corporate-speak
- Touch as many of their senses as you can
- Bad Targeting Example: progressive rocker targeting teenybopper
- If you target sharp enough, you will own your niche
- The Most Expensive Vodka
- Proudly exclude some people
- If you don't say what you sound like, you won't make any fans
- Read about new music. Use the tricks that worked on you.
- They know nothing about you. Don't assume anything.
- Reach them like you would want to be reached
- Constantly ask, What do they really want?
- Keep in touch!